Go to market software vendors that publish their pricing, by category
Which go to market software vendors publish their pricing publicly? 70 of the 249 vendors in the GTM Tech Index do, at a standard a buyer can budget from without a sales call. Here they are, category by category, with the 49 that disclose nothing beside them.
Dialers & Voice is the most open category, with 8 of 18 vendors publishing real prices. Marketing Automation & ABM is the least, at 0 of 6. 213 of the 249 grades rest on the vendor's own published pricing and 36 on third party estimates where the vendor publishes nothing. Figures generated 2026-08-29 from the live index.
What the grade means
Commercial Transparency is graded on completeness, not on the price. A vendor with a full rate card at a high price grades above a vendor with a demo form at a low one.
By category
Every vendor counted once, in its primary category, so the rows sum to the index. Sorted by the share of vendors that publish real prices.
| Category | Vendors | Real prices | Partial | Structure only | Nothing | Share at A |
|---|---|---|---|---|---|---|
| Dialers & Voice | 18 | 8 | 5 | 2 | 3 | 44% |
| CRM & Systems of Record | 29 | 12 | 11 | 4 | 2 | 41% |
| LinkedIn & Social Selling | 34 | 13 | 13 | 6 | 2 | 38% |
| Data & Enrichment | 19 | 7 | 6 | 3 | 3 | 37% |
| Sales Engagement & Outreach | 83 | 21 | 34 | 11 | 17 | 25% |
| Conversation Intelligence | 5 | 1 | 1 | 1 | 2 | 20% |
| AI SDR & Outbound Agents | 23 | 4 | 6 | 8 | 5 | 17% |
| Intent & Signals | 6 | 1 | 1 | 3 | 1 | 17% |
| Revenue Intelligence & Forecasting | 8 | 1 | 3 | 0 | 4 | 13% |
| Sales Enablement & Readiness | 18 | 2 | 4 | 3 | 9 | 11% |
| Marketing Automation & ABM | 6 | 0 | 2 | 3 | 1 | 0% |
The vendors that publish, by category
Every vendor graded A on Commercial Transparency, meaning real prices published and sufficient to budget from. Each name links to the profile, where the pricing research record sits beside the seventeen axis grid. This is a list of who publishes, not a list of who is cheapest.
Dialers & Voice
CRM & Systems of Record
LinkedIn & Social Selling
Data & Enrichment
Sales Engagement & Outreach
Conversation Intelligence
AI SDR & Outbound Agents
Intent & Signals
Revenue Intelligence & Forecasting
Sales Enablement & Readiness
Marketing Automation & ABM
No vendor in this category publishes pricing at a grade of A. 2 of 6 publish partial pricing and 1 discloses nothing.
Marketing Automation & ABM is the one category where no indexed vendor publishes real prices. That is a finding about the category, not about any single vendor in it, and it is the first thing to know before asking for a quote there.
What to ask when the price is not published
Most demo only pricing is really edition pricing. The number quoted is for the tier that lacks the feature the pilot proved you need.
Per seat figures budget nothing until the floor and the ceiling are stated. Ask for both in the same sentence.
The first year price is the vendor acquiring you. The second year price is the product. Only the second one is worth modelling.
A license price that excludes the work required to use the license is a partial disclosure, and the index grades it as one.
Common questions
Which go to market software vendors publish their pricing publicly?
70 of the 249 vendors in the GTM Tech Index publish real prices, meaning plans, seat or usage economics and the shape of enterprise pricing, at a standard a buyer can budget from without a sales call. That is 28 percent of the index. Another 86 publish partial pricing, usually real entry tiers with enterprise left opaque, which brings the share with anything checkable to 63 percent. 49 vendors offer a demo request as their entire commercial disclosure. The lists on this page name every vendor graded A, category by category, and each name links to a profile carrying the full pricing research record.
Which categories of go to market software publish pricing most and least?
Dialers & Voice is the most open category in the index, with 8 of 18 vendors, 44 percent, publishing real prices. Marketing Automation & ABM is the least open, at 0 of 6, which is to say no vendor in that category publishes pricing a buyer could budget from. The pattern across the table is that categories bought by individual reps and small teams publish, and categories bought by revenue leadership on an annual contract do not: the further a product sits from a credit card, the more likely its price is a conversation.
Why do so many sales tools hide their pricing behind a demo?
Because the list price is rarely the bill. In most of these categories the per seat figure is set by edition gates, seat minimums, sending or credit limits, implementation fees and the renewal uplift, and a vendor that publishes only the headline number would be publishing the least informative part of its pricing. Holding the number back also lets the vendor price the deal to the buyer rather than to the market. The index does not take a view on whether that is reasonable. It records the choice: silence on price in a category this competitive is graded D, and 49 of 249 vendors carry that grade today.
How is pricing transparency graded in the GTM Tech Index?
On completeness, never on the price itself. A means real prices published, sufficient to budget without a call. B means partial pricing, entry tiers real and enterprise opaque, or pricing published with load bearing exclusions. C means a pricing page that communicates structure without numbers. D means book a demo is the entire disclosure. Every grade carries a source basis and a verification date: 213 of the 249 grades rest on the vendor's own published pricing and 36 on third party estimates where the vendor publishes nothing. A cheap tool with a demo form grades below an expensive tool with a rate card, which is the intended result.
Work from the data
Vendor directory: every profile carries the pricing research record and the Commercial Transparency grade with its source basis and verification date.
Compare two vendors: the same axes, side by side, including what each publishes about price.
Best sales engagement platforms: the largest category in the index, with pricing transparency as one of its six decisive axes.