iBlueText
iBlueText sends business text messages through iMessage, so they arrive as blue bubbles on an iPhone, and falls back to SMS for numbers that cannot receive them. WhatsApp and an Android SMS line sit in the same inbox.
A customer can rent hosted lines, where the vendor runs the Macs, iPhones and numbers, or install the iBlueText Bridge on its own Macs and phones, with up to twelve lines on an M4 or newer Mac.
The sales use runs through campaigns, follow up sequences, lead scores and a reply inbox, with apps for HubSpot, Pipedrive, GoHighLevel and monday.com and a Zapier connector. An optional AI Replies add on answers from the customer's FAQs, qualifies leads, books meetings and hands a conversation to a person. The default reply bot can run on the customer's own Claude account.
Developers get a REST API, signed reply webhooks, an SMPP interface and a remote MCP server for ChatGPT and Claude. Separate products check which numbers are on iMessage and send verification codes for website sign ups.
Each line is held to 50 new iMessage and 50 new SMS contacts a day, with a lower limit in its first five days and an automatic slowdown when reply rates fall. Hosted lines cost $99 a month plus setup, and self hosted plans start at $29. The operating company is RG Loomis LLC in the United States.
Capability Axes
Capability grades
17 of 17 axes rated · 9 graded A or B
Messaging lines are the product, and AI is an add on sold per line. Take the model away and a customer still has hosted iMessage numbers, iPhone lookup, campaigns, sequences, the shared inbox and every CRM app.
AI Replies costs $49 per line each month for up to 10,000 replies. It answers from the customer's FAQs or from a per contact spreadsheet, qualifies leads and books meetings.
Smaller pieces sit around it. AI voice notes read typed text aloud in a cloned voice, follow up wording can be generated, and keyword Quick Answers run free with no model involved. Pricing is per line rather than per reply, so the bill tracks capacity. The built in AI can be switched off per account or per line, with a customer's own reply bot taking over through the webhook.
Once switched on, AI Replies answers incoming texts without review. A Sandbox mode turns the same model into a drafting tool that writes replies to real messages and sends nothing.
Several limits sit around live mode. STOP and similar keywords are never answered by the model. The AI is told not to invent account details and to hand off to a person when data is missing, and it can be paused for one conversation or turned off for a whole line. Daily caps on new contacts hold overflow until the next day, and campaigns pause and resume.
Sends from ChatGPT or Claude through the MCP server are flagged as actions that reach real people, so the assistant asks for confirmation each time. Live AI replies have no review queue, and the API log keeps 30 days of calls.
Claude is the named model. The default reply bot runs on the customer's own Claude account, and the AI Replies add on accepts a customer's Claude key. The privacy policy lists Anthropic for the in app CRM assistant, and OpenAI or Anthropic when a customer connects ChatGPT or Claude.
The managed version of AI Replies does not say which model answers when no key is supplied.
Behavior is described in working terms. Two modes draw on a general knowledge base or on per contact CSV data, replies stay scoped to the texting number, and the model defers to a person when a fact is missing. Lead scores appear in the API and the MCP tools with no account of how they are calculated.
No customer is named anywhere on the site, and no customer result appears.
The one figure offered is that iMessage draws three times the reply rate of SMS. It describes the channel in general, with no sample, period or source behind it, and the FAQ repeats the point as materially better engagement without a number.
There are no logos, case studies, testimonials or third party reviews. The comparison table against Sendblue and Tuco covers price and features only. For a service sold on getting replies, no measured outcome from any account is on record.
Opt out handling is enforced in the product. STOP, UNSUBSCRIBE, CANCEL, QUIT and END suppress a number permanently, the API refuses later sends to it with an error, and the AI never answers those messages. The SMS verification widget stores proof of consent with the number, time, IP address, page and consent wording.
The terms require prior express written consent, bar numbers on do not call lists, and limit marketing texts to 8am to 9pm in the recipient's time zone. They make the customer the legal sender, solely responsible for fines. The FAQ calls cold, unconsented texting the wrong use.
Quiet hours and do not call checks rest with the customer, with no scrubbing in the product. The HubSpot app page sells skipping A2P 10DLC registration as a convenience.
The privacy policy lists what it collects in detail, from account and billing data to contact fields, consent records and the Meta pixel on marketing pages. Retention terms are concrete: account deletion within seven days and AI log lines kept up to 180 days.
The questions a messaging product raises get thinner answers. No lawful basis is given, GDPR appears only where applicable, and users outside the US are asked to consent to US processing in place of a transfer mechanism. Stripe, Anthropic and OpenAI are named as processors, hosting and messaging providers are not, and no DPA is offered.
The consent wording a person accepts in the verification widget covers texts and iMessages from RG Loomis and iBlueText themselves, as well as from the business whose form they filled in.
No contact data is sold or supplied. Every number comes from the customer's own lists, forms and CRM, and the iPhone lookup checks only numbers the customer submits.
The FAQ limits the service to warm lists: customers, opt ins, existing contacts and people who have replied. The verification widget records where and how each consent was given, and the security page says personal data is not sold, used for advertising or shared with other businesses.
Ownership is where the terms reach further. Phone numbers, names, emails and consent records belong jointly to the business that collected them and to RG Loomis, and that clause survives termination.
Sending runs on iPhones and Macs signed in to Apple IDs, because Apple offers no business API for iMessage. Hosted customers use the vendor's devices and warmed Apple IDs, with several lines on each machine. Self hosted customers put their own Macs and accounts on the line.
The homepage says first messages are uniquely worded and link randomized to dodge spam flags. The FAQ says Apple bans accounts that behave like spam infrastructure, and that a banned Apple ID takes its message history with it. Blocked hosted lines may be replaced free at the vendor's discretion, unless the customer's own conduct caused the block.
WhatsApp links to a customer's number by scanning a QR code, the linked device method, not the WhatsApp Business Platform. The terms mention Apple only as a party that may block a line.
Whether message content trains a model is never addressed.
The security page limits personal data to sending texts, showing conversations and handling replies, and passes it to an AI provider only when a business switches AI Replies on. The privacy policy then says AI providers handle data under their own policies, which leaves the training question with Anthropic or OpenAI rather than with iBlueText.
Retention has firm edges in places. AI log lines last up to 180 days, Shopify app texts are deleted 90 days after sending, and raw Shopify webhook data after 30. A customer who brings its own Claude key runs replies under its own agreement with Anthropic.
AI Replies answers prospects around the clock from the business's own number, and nothing tells a recipient that software wrote the reply.
AI voice notes go further. Typed text arrives as an iMessage voice memo in the sender's cloned voice, with 100 included on every paid line each month and no disclosure attached. Merge fields personalize first messages, which then arrive as real blue bubbles from real iPhones.
No position on Article 50 of the EU AI Act appears anywhere. STOP keywords are honored and never answered by the AI.
A REST API with an OpenAPI spec covers sending, campaigns, sequences, contacts, conversations and lookups. Webhooks are signed with HMAC SHA256 and retried three times, sandbox keys simulate sends without texting anyone, and an SMPP v3.4 interface runs over TLS.
A remote MCP server signs in by OAuth and exposes 30 tools to Claude, ChatGPT, Gemini, Copilot and Cursor, with an npm package for developers.
GoHighLevel has a marketplace app with three conversation channels, six workflow actions and four triggers. The HubSpot app is awaiting marketplace review, reads contact names and phone numbers only, and adds two workflow actions plus a texts card on the contact record. Pipedrive, monday.com, Shopify, Wix, Slack and Zapier have their own apps.
Two deployment models are on offer. Hosted lines run on Macs and iPhones the vendor owns and operates.
The self hosted Bridge runs on the customer's own Macs, up to twelve lines on an M4 or newer machine, and free Android phones become extra SMS lines whose texts travel to the Mac over the local network.
Service operates in the United States, hosted lines are US numbers, and users outside the US are asked to accept processing there. The hosting provider and region behind the portal and API go unnamed, and nothing covers an EU region.
Controls are described in specific terms, with no certification or audit behind them.
Traffic runs over TLS. Phone numbers, message text and app tokens from the Shopify, HubSpot and Wix apps are encrypted at rest with AES 256 GCM under a key held outside the database. Passwords and API keys are stored as hashes, and secrets sit in an encrypted store. Account and admin actions go to an audit log, and affected businesses hear of a breach within 72 hours of confirmation. Security reports go to the owner's email, with a reply inside two business days.
Only the owner can reach production systems and personal data, with no other staff, so the hosted Apple IDs, numbers and every customer conversation sit with one person. Encryption at rest for messages outside the Shopify app is not described.
Every price a buyer needs is on the pricing page.
A hosted iMessage line costs $99 a month plus one time setup of $249, falling to $99 with volume. Each line carries 50 new iMessage and 50 new SMS contacts a day with unlimited replies. Self hosted plans run from $29 a month for one line to $999 for 100 lines, with extra Enterprise lines at $9.99 each and an annual option said to save 17 percent.
AI Replies adds $49 per line for 10,000 replies, WhatsApp adds $19 per block of five numbers or $49 a month hosted, lookups cost $0.005 after 400 free per line per day, and reply bots cost $299 or from $499 once. A free trial needs no card. All fees, setup included, are final and non refundable.
Contacts and full message history can leave through the API. The contacts endpoint pages through every record, the conversations endpoint returns inbound and outbound messages, and the verification page downloads contacts as CSV. The terms let a customer export contacts at any time.
Accounts can be deleted in the app or through a web form, with deletion done within seven days apart from records the law requires. Plans bill monthly, and cancellation stops the next renewal.
Porting a hosted number out when a customer leaves is not covered anywhere.
Sending limits are set per line and per day, and the product enforces them. Each line may open 50 new iMessage and 50 new SMS conversations a day, send 150 per channel to people who have not replied, and message repliers without limit. Anything over the cap waits for the 4am reset.
New lines are held to 15 new contacts per channel for their first five days. WhatsApp numbers warm from 10 to 300 new conversations over 21 days, and a contact who never replies gets three WhatsApp messages at most.
If fewer than 15 percent of new contacts reply over seven days, the line's new conversation limit is cut in half. Line health fields and status webhooks report lost and restored service.
Real estate agents, event promoters and ecommerce stores are the industries the site names, alongside a page for all industries. Sales teams are not named as an audience.
The sales use shows through lead qualification, meeting booking, lead scores and apps for HubSpot, Pipedrive and GoHighLevel. Further products serve developers, AI agents and websites that need phone verification.
No customer is named and no customer count is given. Hosted lines are US numbers, and the Agency, Scale and Enterprise plans run from 20 to more than 100 lines across several Macs.
Alternatives to iBlueText
The products closest to iBlueText, with a line on what each one does.
Tuco AI sends speed to lead and pipeline reactivation messages through Apple's own messaging application. The mechanism is physical.
Rasayel is a WhatsApp sales platform for business to business teams that sell in conversation.
ManyReach is a cold email platform built around volume and price.
Emareach is an open source cold email platform that can be self hosted for free under the MIT license or used as a hosted service with a free tier.
Dedicated business messaging lines that send native Apple iMessage from inside a customer relationship management system, with automatic fallback to ordinary text messaging when the recipient is not on an Apple device, alongside a cloud dialer carrying call transcription and automatically…
WhatsApp sales layer for revenue teams.
Pricing
What this vendor charges, what it commits to in writing, and where the bill can move. Figures the vendor publishes itself are labeled Vendor Published. Figures labeled Estimated come from other sources and the vendor has not confirmed them.
- ›Two ways to buy. Run the software on your own Mac from $29 a month for one line, up to $999 a month for 100 lines. Or rent a hosted line for $99 a month plus a one time setup fee of $249, which drops to $99 per line with volume.
- ›Each line handles 50 new iMessage and 50 new SMS contacts a day, and replies are unlimited, so you can work out capacity before you buy.
- ›AI Replies is extra at $49 per line a month for 10,000 replies. You can skip it and run the reply bot on your own Claude account instead, paying Anthropic directly.
- ›WhatsApp, iPhone lookups and voice notes beyond the free allowance are priced item by item, and a free trial needs no card.
- ›Every fee is final: setup, subscriptions and credits are not refunded.
How the price works
What you are charged for, and what makes the bill go up.
Two purchase paths, each fully priced.
Hosted iMessage lines cost $99 per line a month plus a one time setup charge from $249, falling to $99 per line with volume. Each line carries one US number, 50 new iMessage and 50 new SMS contacts a day (400 with WhatsApp) and unlimited replies.
Self hosted plans bill monthly, with an annual option that saves 17 percent. Starter costs $29 for 1 line, Growth $79 for 3, Pro $199 for 10, Agency $299 for 20, Scale $599 for 50 and Enterprise $999 for 100 or more, with extra Enterprise lines at $9.99 each and up to 12 lines per M4 or newer Mac.
AI Replies costs $49 per line a month for 10,000 replies. WhatsApp costs $19 per block of five self hosted numbers, $49 a month on a hosted line or $99 a month for a WhatsApp only number. iPhone lookups cost $0.005 each after 400 free per active line a day. AI voice notes include 100 a month per paid line, then $0.20 per 1,000 characters.
Reply bots are free to build in house, $299 one time for a simple bot, and from $499 for a bot connected to a database or booking system. There is no per user seat pricing.
What the contract says about your data
What the vendor commits to in writing once your data is in the product.
No data processing agreement is offered. The privacy policy names Stripe for payments, Anthropic for the in app CRM assistant, and OpenAI or Anthropic when a customer connects ChatGPT or Claude, with hosting and messaging providers unnamed. Service operates in the United States and users outside it are asked to consent to US processing, with no transfer mechanism stated and no lawful basis given. Account deletion is completed within seven days and AI log lines are kept up to 180 days. The terms make contact records jointly owned by the collecting business and RG Loomis LLC, a clause that survives termination.
Getting started
What it costs and what is included before the product is running.
Hosted lines carry a one time setup fee of $249 per line, falling to $99 per line with volume. Self hosted plans carry no setup fee. The customer supplies its own Macs and iPhones, and Android phones can be added free as SMS lines.
Reply bots built by iBlueText cost $299 one time for a bot working from an FAQ and customer spreadsheet, or from $499 for one connected to a database or booking system. Building one on the webhook is free, with the AI provider paid directly. All setup fees are non refundable.
What to watch for
Where this pricing can surprise a buyer who has not read it closely.
iBlueText sells iMessage lines two ways. Self hosted plans on the customer's own Mac cost from $29 a month for one line up to $999 a month for 100 lines. Hosted lines cost $99 a month each plus a one time setup fee of $249, falling to $99 per line with volume.
Each line handles 50 new iMessage and 50 new SMS contacts a day with unlimited replies, and every add on carries a price, so a multi line deployment can be budgeted without a sales call. The annual saving on self hosted plans is described only as 17 percent.
The free trial gives 100 iPhone lookups, 10 SMS verifications and 10 campaign messages, with WhatsApp free for three days.
All fees, including setup, subscriptions and prepaid credits, are final and non refundable. Cancellation stops future renewals only, and liability is capped at the greater of fees paid in the prior three months or $100.
iBlueText's homepage compares its per line price with Tuco at $149 and Sendblue at $1,000.