Marketing Automation & ABM

Marketing automation platforms and account based marketing systems: nurture and lifecycle email at volume, account orchestration, advertising activation, and the AI features now layered across all of it. The evaluation splits into the durable questions and the new one. Durable: consent and preference management across jurisdictions, deliverability discipline at marketing volume, and attribution honesty, since self graded influence models flatter the platform that computes them. New: whether the AI features survive the removal test, meaning whether anything material stops working when the AI label is peeled off. Established platforms in this category carry the largest gap in the index between what is claimed as AI and what is evidenced as AI.