GetResponse

GetResponse pairs email creation, list management and automation with optional AI on every plan: generators for emails, landing pages, campaigns, web push notifications and courses. The email generator turns a brief, industry, tone and design choice into editable content and a subject line, and AI product recommendations sit in the Enterprise package. Core campaigns still run on conditions, filters, tags and scheduled actions without generation.

For a B2B marketer, the central workflow is to capture an audience, learn its interests and run a sequence that changes with engagement. Conditional email blocks can use tags and custom fields with up to eight conditions, matched on all or any.

An automation workflow strings together conditions, filters and actions chosen by the marketer; Starter allows one custom workflow of up to six elements, and Marketer and above allow unlimited workflows. Unpublishing a workflow freezes its actions and stops new contacts from entering, while contacts already in progress stay put and can continue when it is published again, a concrete way to halt a live nurture. AI email creation produces an editable template rather than sending immediately. Nothing describes rolling back delivered messages or completed changes to external records. Personalization preview renders an email for a selected contact before it goes out.

OpenAI supplies technology for the email generator, which takes keywords, industry, tone and layout choices as inputs. GetResponse also uses Azure OpenAI for a separate course creation feature. The terms require users to review AI results and apply labeling where the law requires it. The draft remains editable before the marketer selects its audience and delivery settings. Model versions go unnamed, and generated marketing content carries no automatic disclosure rule. Multilingual generation and AI enhancement of subject tests remain planned capabilities rather than available email generator functions.

Monday Group used GetResponse for Dell Technologies partners in Poland, organizing nurture around webinar interests and contact activity. Its campaign used 19 emails and seven tags, with reported average opens of 65.5 percent and link clicks of 38.5 percent. The pilot involved two partners within a wider partner program. The result shows a specific B2B education and followup workflow, though it comes without recipient counts, an observation period or the denominators behind the rates. Pipeline value mentioned by the participants is not a controlled estimate of revenue attributable to the software.

Consent fields store the wording and status of a permission choice and retain earlier text versions. They can appear in forms, landing pages and webinar registration, then become search or automation conditions. Contacts duplicated across lists share the latest known consent state; copying a contact does not copy its consent, while moving it can preserve that information. The service also prohibits purchased or scraped email lists and can reject imports. Import acceptance does not independently validate every permission record; the customer retains the underlying consent history.

GetResponse acts as processor for contact information under its DPA, with the customer determining the marketing purpose and lawful collection. Consent tools support tracking permission choices, and the privacy process covers access, correction and deletion requests. The DPA lists named suppliers and the features they support, including ClickMeeting, Google Cloud, Microsoft and Vonage.

Transfer arrangements include standard contractual clauses and applicable Data Privacy Framework participation. Subprocessor changes trigger notice and an objection window, giving the customer a defined process as the service's processing chain changes.

Contact data comes from customer lists, subscription forms, connected applications and activity collected through campaigns. Exported records include subscription date, type and source, alongside tags and scores, preserving useful context about how an audience developed. Salesforce synchronization adds lead and contact fields, while website events support behavioral segments. GetResponse does not license a common prospect database to every user. Its policy prohibits buying, renting or harvesting email addresses for campaigns, and the terms give no general indemnity for the customer's external data sources.

Salesforce Sync connects through the Salesforce sign in flow and can use either a production or sandbox environment. Administrators select lists, lead sources and field mappings, then choose which system wins when values conflict. The service also exposes APIs for contacts, campaign assets and reporting. This is a connector and API approach, rather than automated use of a seller's browser. Individual integrations retain their own account permissions and restrictions, with no blanket promise of platform conformance across all extensions.

The AI terms exclude customer supplied content from model learning. Inputs go to external providers, and users are told to keep personal and confidential information out of prompts unless they have a proper basis for processing it. That boundary covers generation inputs rather than every analytical use of account activity or feedback. Retention periods for prompts and outputs at the AI providers are not set out. Customer contact data follows the separate DPA with its own return and deletion process, and AI generation is optional on every plan.

Generated emails pass into the marketer's template, where the sender can edit the wording and presentation before delivery. The AI terms put review and any legally required content labeling with the customer. Separately, the anti spam rules require accurate sender information and prohibit deceptive headers or subjects. Those provisions support authentic campaign identity, but do not create a default label on every AI assisted message. GetResponse has not described how it meets Article 50, and conventional personalization fields do not themselves tell a recipient how the copy was written.

Salesforce Sync moves Leads or Contacts into a selected GetResponse list and sends GetResponse contacts back to the chosen Salesforce object. Custom fields can map in both directions, with a preferred system resolving conflicts. A deleted Salesforce record is removed from the linked marketing list, and a GetResponse deletion can set a selected Salesforce checkbox. Converted Leads have a synchronization limitation, and opportunities, custom objects and other CRMs have no equivalent sync. APIs reach campaign, audience and reporting data for anything the connector leaves out.

The processing location depends on the account configuration. Standard SMB accounts use the United States, with backup copies in Canada. MAX can use an EU configuration in Poland or a US configuration with Canadian backups. GetResponse operates its own physical servers and limits data access to authorized employees. Additional features introduce separate supplier locations, including webinar, chat and SMS processing. Nothing describes single tenant isolation or a region restriction covering every optional feature, so an EU account does not by itself describe every data transfer.

GetResponse encrypts traffic with TLS and stored data, backups and logs with AES 256. Role permissions, multifactor controls for sensitive environments and separation of production from corporate systems limit access. External and internal penetration tests feed a vulnerability process with a seven day target for critical issues. PCI DSS certification is named, and audit materials are available on request rather than as a self serve SOC 2 report. Enterprise adds single sign on, a dedicated sending domain and a dedicated IP, and a security operations center runs as its own function.

Starter costs $19 a month for 1,000 contacts, or $15.58 a month billed annually, with unlimited sends and one custom workflow. Marketer costs $59 ($48.38 annually) and adds unlimited workflows, advanced segmentation, abandoned cart recovery and web push. Creator costs $69 ($56.58 annually) and adds webinars for 100 attendees, five websites and courses for 500 students. Enterprise is quoted and carries SMS, a dedicated IP, SSO and transactional email. Prices rise with list size, yearly plans save up to 18% and include a free domain, the trial runs 14 days, and charities get 50% off monthly plans.

Active contacts export to CSV or XLSX with subscription details, tags, custom fields and scores, and APIs retrieve campaign, workflow, webinar and tracking data. Consent field export has conflicting specifications, both supported and unsupported. The DPA offers a copy of data for up to 60 days after deactivation and describes both a 120 day deletion clause and a further backup retention sequence, so no single final erasure deadline covers active storage and every backup. Contracts run monthly or for 12 months, with Enterprise adding a longer option, so a buyer can avoid an annual lock in on the self serve plans.

Custom DKIM, spam checks and inbox previews support campaign preparation. Import controls can reject a list with poor permission or quality signals and can require a test send before the rest of a large audience is accepted. Unsubscribes and complaints remain part of the sending policy, while larger accounts can use a dedicated IP with specialist support. Unlimited monthly sends in a subscription do not override permission and abuse rules. Recipient response, list quality and the selected sending infrastructure continue to affect delivery after a list is accepted.

GetResponse spans small marketing teams, agencies and larger managed accounts, with a large ecommerce and creator audience alongside B2B use, and it counts more than 350,000 businesses as customers, Würth Group and Eveline Cosmetics among the named ones. Monday Group's Dell partner program shows lead education, webinar interest tagging and sales followup in a channel organization.

Marketer covers the core automation workflow, Creator adds webinars and course selling, and Enterprise adds a dedicated customer experience manager by phone, email and Slack with round the clock chat support. It is not a pipeline system of record.