GTM Tech Index
CRM & Systems of Record
F

folk

folk is a lightweight CRM for teams that build relationships across email, LinkedIn and messaging rather than through a heavy sales process. Contacts, companies and, on Premium, deals and custom objects sit in flexible views, and folk keeps them current by syncing Gmail, Outlook, Google Calendar and WhatsApp conversations. A browser extension saves people from LinkedIn and other sites into the CRM, duplicates merge automatically, and a desktop app, mobile apps and an MCP server give access outside the browser.

Outreach lives in the same place. Standard includes pipeline management and email campaigns with templates for Gmail and LinkedIn, and Premium adds multistep email sequences, workspace roles, dashboards, campaign analytics and API access. Contact enrichment finds email addresses within a monthly allowance, Magic fields fill columns with AI, and AI sales assistants help with follow ups and recaps. A call recording feature transcribes phone conversations when an organization turns it on, discarding the audio once the transcript exists.

Standard costs $24 per member per month billed annually or $30 monthly, Premium $48 or $60, and Enterprise starts at $80 or $100, with euro prices of 22€, 43€ and 67€ on annual billing alongside. Plans differ mainly in their allowances for enrichment, messages, account sync and AI fields, which rise per member on Premium and become negotiable on Enterprise, along with a dedicated account manager and custom integrations. Every workspace starts with a two week trial of all premium features, no card required; an unconverted workspace is blocked rather than deleted.

folk stores data on AWS in Ireland, says it never sells personal data or uses it to train AI models, and counts more than 5,000 companies as customers, with solutions pages for sales teams, agencies, startups and partnership teams.

Last VerifiedOctober 18, 2026
Compare folk with other vendors
Founded
—
Headquarters
Paris, France
Website
www.folk.app
Categories
crm
Assessment

Capability Axes

Capability grades

17 of 17 axes rated · 6 graded A or B

AI Capability
AI CentralityAI CentralityWhether AI is the product or a feature veneer. The removal test: peel the AI label off, and does anything sellable remain?
CC on AI CentralityAI features on a conventional platform. Peel the AI label off and the product still works roughly as before.
Vendor Published

Magic fields fill columns with AI, and AI sales assistants draft follow ups and recaps. Contact management, inbox and WhatsApp sync, the LinkedIn extension, campaigns and sequences all work without models, so the CRM stands on its own with the AI set aside.

Autonomy and Oversight ModelAutonomy and Oversight ModelWhat the system does without a human. Draft for review, auto send, or fully agentic, and what contains a bad run.
CC on Autonomy and Oversight ModelAutonomy is claimed or implied with the oversight model asserted rather than documented. Buyers cannot tell from public sources what runs unsupervised.
Vendor Published

Sequences send emails on a schedule once started, and AI fields write into records in bulk within monthly allowances. What the AI assistants may send on their own, and how a sequence or a bad AI field run is stopped and reversed, are not described.

AI Disclosure and Model TransparencyAI Disclosure and Model TransparencyWhat models power the product, whether AI generated outreach discloses itself, and whether scoring and routing logic is explainable.
CC on AI Disclosure and Model TransparencyThe product is described as AI powered with the stack, the disclosure behavior, and the scoring logic all unstated.
Vendor Published

Magic fields and the sales assistants are presented as AI features with the models and providers behind them unnamed. Messages drafted with AI go out under the member's name with nothing marking them.

Operational and Outcome EvidenceOperational and Outcome EvidenceMeasured outcomes with a stated basis: replies, meetings, pipeline, win rates. Logos are not evidence and prestige is not measurement.
CC on Operational and Outcome EvidenceOutcome claims are headline percentages with no stated basis, or customer logos standing in for results.
Vendor Published

More than 5,000 companies use folk, and ratings of 4.9 on Product Hunt, 4.8 on the Chrome store and 4.5 on G2 sit beside customer quotes about flexibility. No figure ties folk to pipeline, reply rates or time saved.

Compliance and Risk
Outreach Compliance PostureOutreach Compliance PostureHow the product handles regulated outreach: consent, DNC scrubbing, opt out mechanics, caller ID conduct, and the public enforcement record.
CC on Outreach Compliance PostureCompliance is mentioned as the customer’s responsibility, with little or no product enforcement described. The tool can be run lawfully, and nothing about it helps.
Vendor Published

Email campaigns on Standard and sequences on Premium send to contacts gathered from inboxes, LinkedIn and enrichment. Consent, unsubscribe handling and GDPR or CAN SPAM duties for those sends rest with the customer. For recorded calls, the organization decides and documents the legal basis as controller.

Data Privacy PostureData Privacy PostureGDPR and CCPA posture: lawful basis, data subject rights handling, DPA availability, subprocessor disclosure.
BB on Data Privacy PostureA real privacy program is visible (DPA available, policy substantive) with a gap on the hard question, commonly lawful basis for enriched or tracked individuals.
Vendor Published

folk is a French company processing data under the GDPR, with Article 32 security measures, a DPA, and limited use rules for Google and Microsoft data that bar training generalized models on it. For recorded calls the customer acts as controller and sets the legal basis. The lawful basis for people saved from LinkedIn or enriched with found email addresses is not addressed.

Data Licensing and ProvenanceData Licensing and ProvenanceWhere the data comes from and on what legal footing: licensed, contributed, public record, or scraped, and who stands behind the answer.
CC on Data Licensing and ProvenanceData is described by its size and coverage with its origin unstated. The provenance question is answerable only by asking the vendor.
Vendor Published

Contacts come from the customer's own Gmail, Outlook, calendar and WhatsApp, from profiles saved through the browser extension, and from enrichment that finds email addresses at 500 to 1,000 a month per plan. The sources behind that enrichment and its licensing are not stated.

Platform Terms ExposurePlatform Terms ExposureWhether the product operates inside the terms of the platforms it touches, and the restriction risk a buyer inherits when it does not.
CC on Platform Terms ExposureThe vendor is silent on method while the product’s function implies platform automation. Restriction risk is real and unpriced.
Vendor Published

Google and Microsoft connections run through their official APIs under stated limited use rules. The browser extension captures LinkedIn profiles and supports LinkedIn message templates, and folk does not describe how that capture sits with the network's user agreement.

AI Safety and Data StewardshipAI Safety and Data StewardshipThe cross client boundary: whether customer data trains models that serve competitors, plus retention and deletion posture.
AA on AI Safety and Data StewardshipThe cross client boundary is answered in writing: whether customer data trains shared models, with opt out or contractual exclusion documented, plus retention and deletion specifics.
Vendor Published

folk states that it never sells personal data and never uses it to train AI models, and data obtained through Google APIs is barred from training generalized models. Call audio is processed only to produce a transcript and is not kept by folk or its subprocessors afterward. Deleting an account removes related content once the request arrives, apart from content shared with others.

Recipient Disclosure and AuthenticityRecipient Disclosure and AuthenticityHow the product presents itself to the people it targets: whether automated outreach and AI agents disclose themselves, whether sender personas are real, and whether personalization is grounded in verifiable fact. Measured as known compliance with Article 50 of the EU AI Act, in force since August 2, 2026, which requires AI systems that interact with individuals to disclose that fact.
CC on Recipient Disclosure and AuthenticityNothing published on whether recipients are told they are dealing with software. For a product whose AI talks to prospects, silence here is now a regulatory posture, not a style choice.
Vendor Published

Campaign and sequence emails, and LinkedIn messages sent from templates, arrive as personal messages from the member, with any AI drafting unmarked. folk takes no position on Article 50 of the EU AI Act.

Integration and Deployment
Ecosystem and Integration DepthEcosystem and Integration DepthDocumented depth of CRM and stack integration: objects, sync direction, API surface, marketplace presence that matches the claims.
BB on Ecosystem and Integration DepthSolid primary CRM integration documented, with depth unstated at the edges (sync direction, custom objects, failure behavior).
Vendor Published

Gmail, Outlook, Google Calendar and WhatsApp sync contacts and conversations, Zapier and Make apps connect other tools, and a REST API opens on Premium. An MCP server lets AI assistants work with folk data, and Enterprise adds bespoke integrations. Sync direction and field mapping for outside CRMs are not spelled out.

Deployment Model and Data ResidencyDeployment Model and Data ResidencyWhere the product runs and where customer data lives, including residency options for EU buyers.
BB on Deployment Model and Data ResidencyThe deployment model is clear and residency options are partially specified.
Vendor Published

Data sits in an AWS Aurora database hosted in Ireland, encrypted in transit with TLS 1.2 or higher and at rest. Every customer lands in that EU region. Single tenant hosting and other regions are not offered.

Security Certifications and Trust CenterSecurity Certifications and Trust CenterVerifiable security posture: enumerated current certifications and a trust center an outsider can actually read.
CC on Security Certifications and Trust CenterSecurity is claimed in general terms. Asserting certifications without enumerating them is weaker than it looks, and this band is where that lands.
Vendor Published

Encryption in transit and at rest and Article 32 measures cover customer data, and SSO arrives on higher plans. No certification, audit report or trust center accompanies those controls.

Commercial and Operational
Commercial TransparencyCommercial TransparencyWhether a buyer can budget without a sales call. Published pricing graded on completeness, not on the price itself.
AA on Commercial TransparencyReal prices published: plans, seat or usage economics, and the shape of enterprise pricing, sufficient for a buyer to budget without a call.
Vendor Published

Standard costs $24 per member per month on annual billing or $30 monthly, Premium $48 or $60, and Enterprise from $80 or $100, with euro prices beside them. Allowances for email finding, AI fields, messages and synced accounts are listed per plan and per member, Enterprise limits are negotiated, and a two week trial needs no card.

Exit and Data PortabilityExit and Data PortabilityWhat happens when a customer leaves: completeness of data export, rights to enriched or licensed data after termination, deletion commitments, and auto renewal mechanics, graded from published terms and documentation.
CC on Exit and Data PortabilityExport exists as a feature claim while the terms that govern exit, data rights after termination, deletion, and auto renewal mechanics, are not published anywhere a buyer can read.
Vendor Published

Account deletion removes related content immediately once requested, except content shared with others, and deleted content cannot be recovered. The REST API on Premium can pull records out. A full export path, renewal notice terms and a retrieval window before deletion are not set out.

Deliverability and Sending DisciplineDeliverability and Sending DisciplineThe operational craft of sending: warmup, rotation, volume governance, spam rate monitoring, and what happens when reputation degrades.
CC on Deliverability and Sending DisciplineDeliverability is invoked as a benefit with no documented mechanism. For senders this is the axis where marketing most outruns evidence.
Vendor Published

Campaigns and sequences send through connected mailboxes, with message allowances that rise by plan and campaign analytics on Premium. Warmup, bounce handling and reputation monitoring are not described.

Segment and Market CoverageSegment and Market CoverageWho the product actually serves, evidenced: segments, geographies, languages, and customers that match the claim.
BB on Segment and Market CoverageSegment focus is clear and evidenced with a gap in geographic or language specifics.
Vendor Published

folk targets small teams that sell through relationships: sales teams, agencies, startups and partnership teams, with dedicated workflows for social selling and field sales. More than 5,000 companies use it, and dual dollar and euro pricing reflects a base split between Europe and North America.

Alternatives

Alternatives to folk

Vendors in the same categories as folk whose graded profiles look most alike, with a line on what each product does.

Similar is not the same, so check that each one does the job you need. No vendor pays for placement.

Copper

Copper is a CRM built around Google Workspace and sold mainly to service businesses, agencies and consultancies.

DealDrive CRM

Agentic CRM for small and medium businesses, positioned as a full classic CRM with an AI layer on top and sold against HubSpot, Pipedrive and Zoho.

Membrain

Swedish sales execution platform for complex business to business selling, combining a system of record with guided sales process, methodology enforcement, account planning and structured coaching.

Pipeline CRM

Deliberately narrow system of record serving small sales teams in physical trades and industrial sectors rather than software companies, operating since 2006 and formerly trading as PipelineDeals.

Salesflare

Salesflare is a customer relationship system for small and medium business to business teams, built around eliminating manual data entry.

Aellysa

Aellysa positions itself as the first CRM built for the way sales representatives actually work, and the pitch is aimed at the rep rather than at RevOps or the VP.

Ordered by how closely the graded profiles match across the seventeen axes, inside the same categories. See how each axis is graded in the methodology.

Commercial

Pricing

What this vendor charges, what it commits to in writing, and where the bill can move. Figures the vendor publishes itself are labeled Vendor Published. Figures labeled Estimated come from other sources and the vendor has not confirmed them.

What it costs
Vendor Published
Standard $24/member/month billed annually
$24 lowest published figure
In short
  • ›Standard costs $24 per member per month billed annually or $30 monthly, with email campaigns, contact enrichment, AI fields and inbox, calendar and WhatsApp sync. Premium costs $48 annually or $60 monthly and adds deals, custom objects, sequences and API access. Enterprise starts at $80 annually or $100 monthly with negotiated limits. Prices are also listed in euros, and every workspace gets a two week trial without a card.

How the price works

What you are charged for, and what makes the bill go up.

Per member per month, with usage allowances per member

What the contract says about your data

What the vendor commits to in writing once your data is in the product.

DPA referenced in the privacy policy.

Getting started

What it costs and what is included before the product is running.

No implementation fee listed.

What to watch for

Where this pricing can surprise a buyer who has not read it closely.

Monthly allowances for email finding, AI fields, messages and synced accounts are set per plan and per member; Enterprise limits are negotiated. Payment is by credit card only, and a failed payment blocks the account after seven days.

Contact us

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