SyncGTM
SyncGTM is a go to market orchestration platform built around a table in which every column is an action, in the style of Clay. Columns can find people and companies in a lead database of more than 600 million people, enrich them through waterfalls of providers such as Findymail, LeadMagic, Datagma and Forager, verify emails, track person and account signals and pull LinkedIn posts, reactions and engagers. AI research agents summarize websites and earnings reports, score leads against an ideal customer profile written in plain English and draft cold emails, and a Sync Agent builds columns from a prompt.
With auto run switched on, each action fires as soon as its input cell fills, so rows arriving from imports or webhooks can be enriched, scored, written into HubSpot, Salesforce or Attio, enrolled in HeyReach or Instantly campaigns or sent through Gmail without a person stepping in. Connections also reach Pipedrive, Close, lemlist, Smartlead and Reply.io, and an MCP server with around 50 tools lets Claude, ChatGPT, Cursor and other AI clients run the platform, with data hosted on AWS in the United States.
Plans run from a free tier through Solo at $49 a month for 1,000 credits and two seats to Business at $649 for 40,000 credits and unlimited seats, with an email costing one credit and runs on the customer's own provider keys costing none. SyncGTM is based in Ryde, New South Wales, and sells to SDRs, revenue operations teams, agencies and startups.
Capability Axes
Capability grades
17 of 17 axes rated · 8 graded A or B
AI research agents summarize websites, annual reports and earnings, ICP scoring asks a model to grade each lead against a plain English description, AI drafts cold emails and a Sync Agent builds table columns from a prompt. Contact data itself comes from provider waterfalls rather than models, and the MCP server lets outside AI clients drive the whole platform.
With auto run on, any action fires as soon as its input fills and rows from imports or webhooks run on arrival, so adding leads to HeyReach campaigns, creating Instantly leads, sending Gmail messages and creating, updating or deleting HubSpot, Salesforce and Attio records can all happen with no person involved. A one row test run, a per lead credit estimate and the toggle itself are the controls, with no approval step, no rule on overwriting existing CRM values and no rollback. The terms tell customers to require human review before any visible action and say connecting an AI client authorizes actions and spend without further confirmation.
OpenAI, Anthropic, Perplexity and Browser Use are named as the AI providers behind research and agents, and outputs are described in the terms as probabilistic. No model versions are given, and how ICP scores are reached is not explained.
Four undated case studies are written by the company, including a Cloudflare APAC team reporting 100 demos in two weeks from two reps and three times the replies, though no Cloudflare employee is named or quoted and the agents ran in Claude. Claims of 42 percent more qualified meetings rest on aggregated customer data without a method, and coverage of 80 percent or more is stated without a basis.
The terms make the customer the controller and assign data subject requests, data broker registration in California, Vermont, Texas and Oregon, Do Not Call scrubbing, consent and CAN-SPAM and PECR compliance to the customer, while barring customers from acquiring again anyone who has opted out. Privacy terms cover only users and visitors, and the do not sell notice offers no link or form, even though the product can trigger email sends and campaign enrollment.
Privacy terms cover only SyncGTM's users and site visitors, name neither GDPR nor CCPA and say nothing about the 600 million people in its lead database. A DPA and subprocessor list are available only on request, transfers to Australia, the US or the EU rely on standard contractual clauses where legally required, and breach notice carries no time limit.
Email lookups run through Findymail, Blitz API, LeadMagic, QuickEnrich, Clearout, Dropleads and Datagma in that order, a mobile chain adds MillionPhones, LinkedIn and Forager, and Apollo, RocketReach, ContactOut, Crustdata, BuiltWith and others sit in the catalog. The terms say data is fetched from providers at request time and that SyncGTM did not collect it, without addressing how providers sourced it. Provider counts range from 7 to 75, and the database refreshes every two weeks.
LinkedIn profile and page posts, reactions, comments and engagers are offered as enrichments sourced from unnamed premium data providers, LinkedIn appears as a source in the mobile waterfall, and leads can be pushed into HeyReach for LinkedIn outreach. LinkedIn's terms are not addressed beyond a general clause barring customers from scraping in breach of a platform's terms.
The terms limit use of customer data to running the service while allowing aggregated, anonymized usage data, and note that queries from connected AI clients may be retained by the model providers. Table data is deleted automatically 60 days after creation, and after termination customers have 30 days to export before deletion, though model training is not addressed in so many words.
Actions can send email through Gmail and enroll people in HeyReach, Instantly, lemlist, Smartlead and Reply.io campaigns with AI drafted copy. Whether recipients are told a message was written by AI is not addressed, and no position on Article 50 of the EU AI Act is taken.
Native connections cover HubSpot contacts, companies, deals and custom objects, Salesforce leads, contacts and accounts, Attio, Pipedrive and Close, matching records by ID, domain or email before creating or updating them, plus HeyReach, Instantly, lemlist, Smartlead, Reply.io and Gmail.
An MCP server with browser sign in exposes around 50 tools to Claude, ChatGPT, Cursor, Codex and Gemini, and the API supports outbound requests and inbound webhooks, though authentication and rate limits are not described. Zapier, Make, n8n and Clay are not integrated.
The service is hosted on AWS in the United States, and the terms allow processing in Australia and the EU as well. No residency options are offered.
Encryption in transit and at rest, encrypted keys, role based access and workspace isolation are in place, but there is no SOC 2 or ISO 27001 certification, trust center or uptime commitment. Account security settings cover only password changes, with no single sign on or multi factor sign in listed, on a service that connects to customers' CRMs and Gmail.
Plans run Free with 200 credits, Solo at $49 a month for 1,000 credits and two seats, Growth at $99 for 3,000 and five seats, Pro at $249 for 10,000 and 20 seats and Business at $649 for 40,000 and unlimited seats, with Enterprise custom and annual billing 10 percent lower. An email costs one credit and verification 0.3, top ups cost $135 for 3,000 credits, and runs on the customer's own provider keys use no credits. A mobile number costs anywhere from 10 to 15 credits, and the promise to charge only for valid results conflicts with terms that refund nothing for bounced or invalid results.
Plans renew automatically and can be cancelled at any time with effect at the end of the cycle, fees are not refundable except as Australian law requires, and unused credits are forfeited. After termination customers have 30 days to export their data before deletion, while rights to enriched records after that are not addressed. New South Wales law governs, and liability is capped at the greater of twelve months of fees or A$100.
Email verification returns valid, invalid, risky or unknown with a catch all flag, but no verifier is named, the terms say SyncGTM runs no verification infrastructure of its own and no accuracy guarantee is offered. Gmail sends and campaign pushes carry no described volume limits or warmup.
SDRs, account executives, revenue operations, ABM, GTM engineers, marketers, agencies and startups are all named as buyers, and no geography is stated. Four case studies written by the company stand behind the claim.
Alternatives to SyncGTM
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Similar is not the same, so check that each one does the job you need. No vendor pays for placement.
Coresignal sells public web data on companies, employees and job postings, collected from professional networks, job boards and review sites and delivered as datasets, APIs and searchable lists.
Generect is a B2B lead search engine that finds companies and people matching an ideal customer profile, then finds and validates their work emails and direct phone numbers.
Landbase is a B2B data platform that finds and qualifies prospects from a plain language description of the buyer.
Business contact data supplied through a browser extension rather than a fixed database, from a Waterloo company trading as Planleaf and formerly called Prospect.
AI Ark is a B2B data platform built around AI search.
Cleanlist is a B2B enrichment and prospecting platform that runs a waterfall across more than 25 contracted data providers instead of keeping its own contact database.
Ordered by how closely the graded profiles match across the seventeen axes, inside the same categories. See how each axis is graded in the methodology.
Pricing
What this vendor charges, what it commits to in writing, and where the bill can move. Figures the vendor publishes itself are labeled Vendor Published. Figures labeled Estimated come from other sources and the vendor has not confirmed them.
- ›SyncGTM charges by monthly credits with seat limits: Solo costs $49 for 1,000 credits, Growth $99 for 3,000, Pro $249 for 10,000 and Business $649 for 40,000. An email costs one credit, and runs on a customer's own provider keys cost nothing.
How the price works
What you are charged for, and what makes the bill go up.
Monthly credit plans with seat limits from $49 to $649; credits per action; own provider keys use no credits; Enterprise custom
What the contract says about your data
What the vendor commits to in writing once your data is in the product.
No BAA tier listed; a DPA is available on request.
Getting started
What it costs and what is included before the product is running.
No setup fee listed.
What to watch for
Where this pricing can surprise a buyer who has not read it closely.
A free tier gives 200 credits, and annual billing saves 10 percent without annual prices given. Top ups cost $135 for 3,000 credits valid for a year, and a mobile number costs 10 to 15 credits. Fees are not refundable except as Australian law requires, and unused credits are forfeited at termination.