Data & Enrichment
R

RocketReach

RocketReach is a contact database for finding the email addresses and phone numbers of business professionals. It holds more than 700 million professional profiles and 60 million companies, searchable by title, employer, department, skills, technologies in use, recent job changes, location, company size and revenue. Each lookup predicts and checks the email address at the moment of the request, and Chrome and Edge extensions return contact details while a user browses a company site or a profile.

Lighter engagement tools sit around the database. Messages sends email from inside RocketReach with templates, an AI writer and simple sequences of follow ups and tasks, up to 500 emails a day. Autopilot saves a search that refreshes daily, weekly or monthly and feeds new matches into those sequences, then reports sent, clicked, replied and bounced counts. The top plan adds account level intent data and a healthcare dataset of more than 6.3 million contacts searchable by NPI number.

Annual plans include unlimited lookups under a fair use ceiling of 10,000 a month. List prices vary from visitor to visitor rather than following one fixed price list, while the plan structure stays the same. One set of prices shown to buyers puts Essentials at $399 a year for email data and 1,200 exports, Pro + Phone at $899 with mobile and direct numbers, technographics, news, org charts and CRM integrations and 3,600 exports, and Ultimate + Phone at $1,699 with 20,000 exports, intent and healthcare data, Salesforce custom mapping, suppression lists and single sign on. Monthly billing in that set runs $69, $119 and $209 with fixed lookup allowances, and custom API packages start at $6,000.

Salesforce, HubSpot, Outreach, Salesloft, Bullhorn and Zapier connect from Pro upward. A REST API covers people, companies, email finding, phone finding and NPI lookups, and an MCP server gives ChatGPT, Claude and other assistants nine tools for searching and enriching contacts on the account's own credits.

Records come from licensed datasets, data brokers, public web pages and public records, human review, and a data sharing cooperative fed by customers who connect their Google or Microsoft mailboxes. RocketReach relies on legitimate interests for the people it profiles, offers a removal form and a Do Not Sell tool, and is registered as a data broker in Texas. It runs on AWS and holds SOC 2 and ISO 27001 certification.

Last VerifiedOctober 18, 2026
Compare RocketReach with other vendors
Founded
2015
Headquarters
Bellevue, Washington
Website
rocketreach.co
Categories
data-and-enrichment, sales-engagement
Assessment

Capability Axes

Capability grades

17 of 17 axes rated · 9 graded A or B

AI Capability
AI CentralityAI CentralityWhether AI is the product or a feature veneer. The removal test: peel the AI label off, and does anything sellable remain?
CC on AI CentralityAI features on a conventional platform. Peel the AI label off and the product still works roughly as before.
Vendor Published

The core of the product is a searchable contact database with email prediction and verification run at the moment of each lookup, and it works the same with every AI feature switched off. Models appear around the edges: an AI writer personalizes emails in Messages, Autopilot runs saved searches on a schedule, and verification combines automated checks with user contributions and human review. An MCP server lets ChatGPT, Claude and other assistants search and enrich contacts in conversation, spending the account's normal credits.

Autonomy and Oversight ModelAutonomy and Oversight ModelWhat the system does without a human. Draft for review, auto send, or fully agentic, and what contains a bad run.
CC on Autonomy and Oversight ModelAutonomy is claimed or implied with the oversight model asserted rather than documented. Buyers cannot tell from public sources what runs unsupervised.
Vendor Published

Autopilot is the one surface that acts on its own schedule. A saved search refreshes daily, weekly or monthly, pulls in new matching contacts and can enroll them in a sequence of follow up emails and tasks, sold as a set it and forget it workflow. Active jobs are limited to 5, 10 or 25 by plan, and sending stops at 500 emails a day. Whether new contacts enter a sequence without review, and how a running job is paused or rolled back, are not described.

AI Disclosure and Model TransparencyAI Disclosure and Model TransparencyWhat models power the product, whether AI generated outreach discloses itself, and whether scoring and routing logic is explainable.
CC on AI Disclosure and Model TransparencyThe product is described as AI powered with the stack, the disclosure behavior, and the scoring logic all unstated.
Vendor Published

Outside AI model providers support some features, without being named and without saying which features they serve. The AI writer, Autopilot list building and the verification pipeline are described by what they deliver rather than by model or method. Emails are ranked by confidence, but the scoring logic behind that ranking is not explained. Messages drafted with the AI writer go out through a connected mailbox under the sender's name, with nothing marking them as machine written.

Operational and Outcome EvidenceOperational and Outcome EvidenceMeasured outcomes with a stated basis: replies, meetings, pipeline, win rates. Logos are not evidence and prestige is not measurement.
CC on Operational and Outcome EvidenceOutcome claims are headline percentages with no stated basis, or customer logos standing in for results.
Vendor Published

Accuracy claims carry the outcome story: up to 98 percent accuracy for emails in the top confidence tier, 90 to 98 percent deliverability on healthcare contacts, and 500 million emails and phone numbers verified each quarter. Customer evidence comes as short testimonials, such as Ridgeway Partners reaching senior candidates more than 90 percent of the time. Sample sizes, periods and the definition of accuracy behind these figures are not given, and usage scale (30 million users, 95 percent of the S&P 500) stands in for measured results.

Compliance and Risk
Outreach Compliance PostureOutreach Compliance PostureHow the product handles regulated outreach: consent, DNC scrubbing, opt out mechanics, caller ID conduct, and the public enforcement record.
CC on Outreach Compliance PostureCompliance is mentioned as the customer’s responsibility, with little or no product enforcement described. The tool can be run lawfully, and nothing about it helps.
Vendor Published

Customers must follow spam, privacy and data protection law, use contacts only for purposes tied to a person's profession, and check each record against RocketReach's opt out list before relying on it. The product helps at the data layer, since people who opt out are removed from the database, and Ultimate adds suppression lists. Messages and sequences send email and the database sells mobile numbers, yet unsubscribe handling under CAN SPAM, TCPA consent for calls and texts, and do not call scrubbing go unaddressed.

Data Privacy PostureData Privacy PostureGDPR and CCPA posture: lawful basis, data subject rights handling, DPA availability, subprocessor disclosure.
BB on Data Privacy PostureA real privacy program is visible (DPA available, policy substantive) with a gap on the hard question, commonly lawful basis for enriched or tracked individuals.
Vendor Published

RocketReach acts as controller for the profiles in its database and relies on its own and its customers' legitimate interests for people it has no contract with. Anyone can remove a profile or opt out of sale and targeted advertising, Global Privacy Control is honored, and VeraSafe serves as EU and UK representative. International transfers rely on EU and UK approved contractual clauses. During 2025 the company received 3,367 opt out or deletion requests from California and 20,321 from unknown locations. A signable DPA and a subprocessor list are not public.

Data Licensing and ProvenanceData Licensing and ProvenanceWhere the data comes from and on what legal footing: licensed, contributed, public record, or scraped, and who stands behind the answer.
BB on Data Licensing and ProvenanceProvenance is substantively described but incompletely: sourcing classes named without the legal footing, or indemnification unstated.
Vendor Published

Records come from several named classes: licensed datasets, data brokers and people directories, publicly available pages such as social media profiles, company websites and public records, human verification, and a data sharing cooperative. That cooperative is fed by customers who connect a Google or Microsoft mailbox and share address books, email headers and signature blocks. Some fields are derived rather than collected, such as work emails built from a company's address pattern. Supplying brokers go unnamed, accuracy is disclaimed in the terms, and customers indemnify RocketReach rather than the reverse.

Platform Terms ExposurePlatform Terms ExposureWhether the product operates inside the terms of the platforms it touches, and the restriction risk a buyer inherits when it does not.
CC on Platform Terms ExposureThe vendor is silent on method while the product’s function implies platform automation. Restriction risk is real and unpriced.
Vendor Published

The Chrome and Edge extensions return emails and phone numbers while a user browses, the database draws on social media profiles, and lookups accept a LinkedIn profile URL. RocketReach takes no position on how that collection sits with the terms of the networks involved. The rest of the method is conventional: official connectors into Salesforce, HubSpot, Outreach, Salesloft and Bullhorn, and Google API use held to Google's Limited Use rules. Nothing in the product automates actions on a social platform or rotates accounts.

AI Safety and Data StewardshipAI Safety and Data StewardshipThe cross client boundary: whether customer data trains models that serve competitors, plus retention and deletion posture.
CC on AI Safety and Data StewardshipSecurity language exists but the training question, the one this axis turns on, is unanswered: a buyer cannot tell whether their pipeline data improves a competitor’s instance.
Vendor Published

Customer data sits in AWS with encryption in transit and at rest, and personal data is kept as long as its purposes require, then deleted beyond recovery. The training question is left open. Outside AI model providers process data for some features, and whether customer searches, contact lists or drafted emails train RocketReach's or its providers' models is not addressed. Contacts found through an AI assistant are saved to My Contacts and tagged with the assistant's name, so MCP activity stays traceable inside the account.

Recipient Disclosure and AuthenticityRecipient Disclosure and AuthenticityHow the product presents itself to the people it targets: whether automated outreach and AI agents disclose themselves, whether sender personas are real, and whether personalization is grounded in verifiable fact. Measured as known compliance with Article 50 of the EU AI Act, in force since August 2, 2026, which requires AI systems that interact with individuals to disclose that fact.
CC on Recipient Disclosure and AuthenticityNothing published on whether recipients are told they are dealing with software. For a product whose AI talks to prospects, silence here is now a regulatory posture, not a style choice.
Vendor Published

People in the database can find and remove their own profile or use the Do Not Sell or Share tool, while notice to a person when a profile is added is not described. On the outreach side, the AI writer personalizes emails that go out under the sender's name, and Autopilot can send follow ups on a schedule. Neither surface marks messages as machine written, and RocketReach takes no position on the disclosure duties in Article 50 of the EU AI Act.

Integration and Deployment
Ecosystem and Integration DepthEcosystem and Integration DepthDocumented depth of CRM and stack integration: objects, sync direction, API surface, marketplace presence that matches the claims.
BB on Ecosystem and Integration DepthSolid primary CRM integration documented, with depth unstated at the edges (sync direction, custom objects, failure behavior).
Vendor Published

Pro and Ultimate connect to Salesforce, HubSpot, Outreach, Salesloft, Bullhorn and Zapier. HubSpot data maps to chosen properties, Salesloft takes leads through Quick Sync, and Ultimate adds Salesforce custom field mapping. A REST API covers people, companies, email finding, phone finding and NPI lookups with batch enrichment on every paid plan, and custom API packages start at $6,000. The MCP server works through an official ChatGPT plugin, a Claude connector and any other MCP client. Sync direction and conflict handling with the CRMs are not described.

Deployment Model and Data ResidencyDeployment Model and Data ResidencyWhere the product runs and where customer data lives, including residency options for EU buyers.
BB on Deployment Model and Data ResidencyThe deployment model is clear and residency options are partially specified.
Vendor Published

The platform runs in Amazon Web Services inside a virtual private cloud, with backups spread across several data centers against a 12 hour recovery point and a 24 hour recovery time. RocketReach operates from Washington state and moves personal data to the United States and other jurisdictions through its service providers. Customers have no choice of hosting region, and the AWS regions in use are not named. A public status page reports historical uptime.

Security Certifications and Trust CenterSecurity Certifications and Trust CenterVerifiable security posture: enumerated current certifications and a trust center an outsider can actually read.
BB on Security Certifications and Trust CenterCertifications named and plausible with a gap: no trust center, stale dates, or asserted without enumeration.
Vendor Published

RocketReach holds SOC 2 and ISO 27001 certification, encrypts data in transit with TLS 1.2 or higher and at rest with AES 256 GCM, follows CIS and OWASP practices in development, and has outside firms run internal and external penetration tests at least once a year. SAML single sign on with optional multifactor authentication comes with Ultimate and custom plans. Reports sit behind a trust center, and the SOC 2 type, the audit period and the terms for obtaining the reports are not given.

Commercial and Operational
Commercial TransparencyCommercial TransparencyWhether a buyer can budget without a sales call. Published pricing graded on completeness, not on the price itself.
AA on Commercial TransparencyReal prices published: plans, seat or usage economics, and the shape of enterprise pricing, sufficient for a buyer to budget without a call.
Vendor Published

List prices vary from visitor to visitor, so a buyer budgets from the set shown to them rather than from one fixed price list. The plans and their allowances stay constant. In one set shown to buyers, annual plans cost $399 for Essentials (unlimited email lookups, 1,200 exports), $899 for Pro + Phone (phone numbers added, 3,600 exports) and $1,699 for Ultimate + Phone (20,000 exports, intent and healthcare data). Unlimited lookups stop at a fair use ceiling of 10,000 a month.

Monthly billing in that set costs $69, $119 and $209 for 100, 250 and 1,000 lookups, with extra lookups at $0.25 on Essentials and $0.45 above it. API lookups, bulk lookups, CSV downloads and CRM pushes all spend exports. Team and custom plans are quoted.

Exit and Data PortabilityExit and Data PortabilityWhat happens when a customer leaves: completeness of data export, rights to enriched or licensed data after termination, deletion commitments, and auto renewal mechanics, graded from published terms and documentation.
BB on Exit and Data PortabilityReal export capability documented, with a material exit question unstated in public terms, commonly post termination rights to licensed or enriched records.
Vendor Published

Contacts leave by CSV download or by a push to a connected CRM, and every export draws on the plan's export allowance. Once the agreement ends, the terms require a customer to stop all use of RocketReach data, and unused lookups expire with the subscription term. Deletion requests go to the privacy team without a stated timeline. Renewal and notice terms sit in a subscription agreement accepted at purchase rather than in the public terms of service.

Deliverability and Sending DisciplineDeliverability and Sending DisciplineThe operational craft of sending: warmup, rotation, volume governance, spam rate monitoring, and what happens when reputation degrades.
BB on Deliverability and Sending DisciplineReal deliverability features documented, with the operating discipline (limits, monitoring, intervention) asserted rather than specified.
Vendor Published

Every lookup predicts the email and checks live that the domain accepts mail and the mailbox exists, and a separate verification tool tests lists before a send, which keeps bounces down. Messages caps sending at 500 emails a day on every plan and reports sent, clicked, replied and bounced counts for each campaign. Warmup, spam complaint monitoring and the response when a sending domain's reputation falls are not described.

Segment and Market CoverageSegment and Market CoverageWho the product actually serves, evidenced: segments, geographies, languages, and customers that match the claim.
BB on Segment and Market CoverageSegment focus is clear and evidenced with a gap in geographic or language specifics.
Vendor Published

Sales, marketing and recruiting teams are the main buyers, with a healthcare dataset of more than 6.3 million clinical and administrative contacts across 200 job titles, searchable by credential, specialty and NPI number, and a Bullhorn connector for staffing firms. Plans run from a single seat to custom team contracts, and the company counts 30 million users and 95 percent of the S&P 500. Named customers are few, among them Ridgeway Partners and Ecogen Recycling. Coverage by country and language is not broken out.

Alternatives

Alternatives to RocketReach

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Ordered by how closely the graded profiles match across the seventeen axes, inside the same categories. See how each axis is graded in the methodology.

Commercial

Pricing

What this vendor charges, what it commits to in writing, and where the bill can move. Figures the vendor publishes itself are labeled Vendor Published. Figures labeled Estimated come from other sources and the vendor has not confirmed them.

What it costs
Vendor Published
Free account
Essentials $399/year or $69/month in one set of prices shown (list prices vary by visitor)
$34 lowest published figure
In short
  • ›RocketReach sells three self serve plans, and the list price a buyer sees can differ from one visitor to the next. In one set of prices shown, Essentials costs $399 a year for unlimited email lookups and 1,200 exports, Pro + Phone costs $899 a year and adds phone numbers and CRM integrations with 3,600 exports, and Ultimate + Phone costs $1,699 a year with intent data, healthcare data, single sign on and 20,000 exports. Monthly billing in that set costs $69, $119 or $209 with fixed lookup allowances. Team plans and API packages from $6,000 are quoted.

How the price works

What you are charged for, and what makes the bill go up.

Per user subscription with lookup and export allowances; annual plans include unlimited lookups under fair use

What the contract says about your data

What the vendor commits to in writing once your data is in the product.

Data processing terms sit in each customer contract; no public DPA.

Getting started

What it costs and what is included before the product is running.

No implementation fee listed.

What to watch for

Where this pricing can surprise a buyer who has not read it closely.

List prices vary by visitor rather than following one fixed price list; the figures here are one set shown to buyers, and the plan structure is the same across sets. Unlimited lookups on annual plans carry a fair use ceiling of 10,000 a month. Exports are capped separately, and API lookups, bulk lookups, CSV downloads and CRM pushes all draw on them. Monthly plans charge $0.25 (Essentials) or $0.45 (Pro and Ultimate) for each lookup past the allowance. Custom API packages start at $6,000.

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