Salesforce Account Engagement alternatives and competitors
The closest alternatives to Salesforce Account Engagement are HubSpot Marketing Hub, Aritic PinPoint, Act-On and ActiveCampaign.
Salesforce Account Engagement is the B2B marketing automation product formerly called Pardot. It connects forms, landing pages, email programs and prospect activity to a Salesforce sales process.
7 alternatives to Salesforce Account Engagement
What each product does, with its price where the vendor publishes one.
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HubSpot Marketing Hub connects lead capture, audience segmentation, marketing email and campaign measurement to HubSpot's shared CRM.
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Aritic PinPoint coordinates B2B lead capture and nurture across email, SMS, WhatsApp and push notifications. Forms and landing pages feed a contact database, where marketers build segments, assign scores and design journeys from conditions, decisions and actions.
Price: Lite $59 a month at the default contact setting, or $19 for 1,000 contacts on a second schedule
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Act-On runs marketing programs around an existing CRM, connecting audience behavior with email, web, SMS and sales handoffs.
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ActiveCampaign pairs email marketing, contact segmentation and automated followup with optional sales and messaging tools.
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Adobe Marketo Engage connects B2B marketing campaigns with lead qualification, account targeting and CRM handoff. Smart Campaigns combine audience filters, triggers, waits and actions.
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Mautic is open source marketing automation for teams that want control over their campaigns, data and hosting. Forms, landing pages and website activity feed a contact database.
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Ontraport keeps CRM, marketing automation, payments and website management on one customer database. Contacts, companies, deals and custom records can drive email, text messages, tasks, appointments and customer portals.
Price: Plus $99 a month for 500 contacts; Pro $149, Enterprise $299; annual billing gives two months free
Salesforce Account Engagement alternatives, answered
What are the best alternatives to Salesforce Account Engagement?
The closest alternatives to Salesforce Account Engagement are HubSpot Marketing Hub, Aritic PinPoint, Act-On, ActiveCampaign and Adobe Marketo Engage. HubSpot Marketing Hub connects lead capture, audience segmentation, marketing email and campaign measurement to HubSpot's shared CRM. Aritic PinPoint coordinates B2B lead capture and nurture across email, SMS, WhatsApp and push notifications. Act-On runs marketing programs around an existing CRM, connecting audience behavior with email, web, SMS and sales handoffs.
Who are Salesforce Account Engagement's competitors?
Salesforce Account Engagement's competitors in the Marketing Automation & ABM category include HubSpot Marketing Hub, Aritic PinPoint, Act-On, ActiveCampaign, Adobe Marketo Engage and Mautic.