ActiveCampaign pricing
ActiveCampaign costs $15 a month on Starter, $49 on Plus, $79 on Pro and $145 on Enterprise for 1,000 contacts. A configured price also depends on billing term, contact band and add ons. Starter limits each automation to five actions, while the editions above it have no action limit.
How ActiveCampaign pricing works
- Pricing model
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The bill rests on the email edition and contact band, with separate channel plans and add ons. Starter includes one user and five actions per automation. Plus retains one user while removing that action limit. Pro includes three users, predictive sending, conditional content and attribution. Enterprise includes five users, SSO, custom reporting and premium CRM integration access. Email sends are limited to 10 times the contact allowance on Starter and Plus, 12 times on Pro and 15 times on Enterprise.
For accounts created on or after November 3, 2025, every contact counts toward the limit regardless of list status. Older accounts count active contacts. One email contact counts once even if it belongs to several lists. This makes the stored audience and account creation date relevant to cost, alongside the chosen edition.
WhatsApp has Core, Advanced and Premium plans with separate user seats, phone line allowances and contact limits. A combined purchase does not remove the distinction between email capacity, WhatsApp capacity and message credits.
- Setup and implementation
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Standard migration and onboarding are offered without a setup fee. Optional consulting is a separate remote service, with individual strategy sessions up to one hour and nonrefundable purchases. CRM pipelines, sales engagement, SMS, transactional email and AI activities can be additional purchases. Transactional email uses Postmark. The exact combination of implementation assistance and optional services depends on the account arrangement.
Email limits stop additional and scheduled sends after the monthly allowance is exhausted unless capacity increases. WhatsApp credits expire within their calendar month without rollover, and excess consumption can add charges. Subscription prices therefore do not describe all messaging costs.
The 14 day trial does not require a credit card. Separate promotional guarantees have their own eligibility conditions. A contact export is available during the subscription, but cancellation or termination removes access to contact data. Exported reports and contact lists do not recreate the complete marketing operation elsewhere.
ActiveCampaign pricing against its alternatives
Published prices for ActiveCampaign and the products closest to it. Each figure is as the vendor publishes it, in its own currency and billing unit.
- ActiveCampaignStarter from $15 per month for 1,000 contacts
- HubSpot Marketing HubStarter from $20 per seat per month
- Aritic PinPointLite $59 a month at the default contact setting, or $19 for 1,000 contacts on a second schedule
- OntraportPlus $99 a month for 500 contacts; Pro $149, Enterprise $299; annual billing gives two months free
- GetResponseFrom $19 monthly for 1,000 subscribers
- Salesforce Account EngagementGrowth+ from $1,250 an organization a month billed annually; Plus+ $2,750
- Constant Contact Lead Gen & CRMCustom quote based on stored contacts and usage
ActiveCampaign pricing, answered
How much does ActiveCampaign cost?
ActiveCampaign costs $15 a month on Starter, $49 on Plus, $79 on Pro and $145 on Enterprise for 1,000 contacts. A configured price also depends on billing term, contact band and add ons. Starter limits each automation to five actions, while the editions above it have no action limit.
Does ActiveCampaign charge a setup or implementation fee?
Standard migration and onboarding are offered without a setup fee. Optional consulting is a separate remote service, with individual strategy sessions up to one hour and nonrefundable purchases. CRM pipelines, sales engagement, SMS, transactional email and AI activities can be additional purchases. Transactional email uses Postmark. The exact combination of implementation assistance and optional services depends on the account arrangement.