Act-On alternatives and competitors

The closest alternatives to Act-On are Aritic PinPoint, Salesforce Account Engagement, HubSpot Marketing Hub and Adobe Marketo Engage.

Act-On runs marketing programs around an existing CRM, connecting audience behavior with email, web, SMS and sales handoffs.

The list

6 alternatives to Act-On

What each product does, with its price where the vendor publishes one.

  1. Aritic PinPoint coordinates B2B lead capture and nurture across email, SMS, WhatsApp and push notifications. Forms and landing pages feed a contact database, where marketers build segments, assign scores and design journeys from conditions, decisions and actions.

    Price: Lite $59 a month at the default contact setting, or $19 for 1,000 contacts on a second schedule

  2. Salesforce Account Engagement is the B2B marketing automation product formerly called Pardot. It connects forms, landing pages, email programs and prospect activity to a Salesforce sales process.

    Price: Growth+ from $1,250 an organization a month billed annually; Plus+ $2,750

  3. HubSpot Marketing Hub connects lead capture, audience segmentation, marketing email and campaign measurement to HubSpot's shared CRM.

    Price: Starter from $20 per seat per month

  4. Adobe Marketo Engage connects B2B marketing campaigns with lead qualification, account targeting and CRM handoff. Smart Campaigns combine audience filters, triggers, waits and actions.

    Price: Custom quote by package and database size

  5. Mautic is open source marketing automation for teams that want control over their campaigns, data and hosting. Forms, landing pages and website activity feed a contact database.

    Price: $0 software license; hosting and services extra

  6. GetResponse puts email creation, lead capture and automated nurture in one marketing workspace. Forms and landing pages grow the audience, while tags, scores and custom fields organize what the team knows about each contact.

    Price: From $19 monthly for 1,000 subscribers

Questions

Act-On alternatives, answered

What are the best alternatives to Act-On?

The closest alternatives to Act-On are Aritic PinPoint, Salesforce Account Engagement, HubSpot Marketing Hub, Adobe Marketo Engage and Mautic. Aritic PinPoint coordinates B2B lead capture and nurture across email, SMS, WhatsApp and push notifications. Salesforce Account Engagement is the B2B marketing automation product formerly called Pardot. HubSpot Marketing Hub connects lead capture, audience segmentation, marketing email and campaign measurement to HubSpot's shared CRM.

Who are Act-On's competitors?

Act-On's competitors in the Marketing Automation & ABM category include Aritic PinPoint, Salesforce Account Engagement, HubSpot Marketing Hub, Adobe Marketo Engage, Mautic and GetResponse.

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