Apollo.io pricing
Apollo.io has a free plan with no time limit. Basic costs $49 per seat a month billed annually or $65 monthly, Professional costs $79 or $99, and Organization costs $119 per seat a month, billed annually only with a three seat minimum. Annual billing saves 24%.
How Apollo.io pricing works
- Pricing model
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Per seat subscription with a pooled credit allowance. Free is $0 with 900 credits a seat a year, granted monthly, 2 sequences per team and 250 emails a day. Basic is $49 per seat a month billed annually or $65 monthly, with 30,000 credits a seat a year, unlimited sequences, the deliverability suite, domain and mailbox purchasing and 5 workflows. Professional is $79 annual or $99 monthly, with 48,000 credits, A/Z testing, AI lead scoring, unlimited daily sends, unlimited Google and Microsoft mailboxes plus 5 SMTP mailboxes and 4,000 minutes of call recording. Organization is $119 per seat a month, annual billing only with a three seat minimum, with 72,000 credits, SSO, advanced security, custom territories, Salesforce custom objects, your own LLM API key and 8,000 recording minutes. The API and MCP are on every plan. Annual billing saves 24%.
Credit costs are 1 for an email, 8 for a phone number, 1 to 8 for enrichment, 1 per AI research run and 1 per 30 seconds of US dialing. Credits are pooled across the team, granted upfront each cycle and do not roll over, and added credits renew until removed. Add ons are priced per team a month on annual billing: Inbound Essentials $119 or Max $639, and the Advanced Dialer $119.
Upgrades take effect immediately. Plan or seat downgrades also take effect immediately, with no refund for the rest of the term, while add on downgrades wait for the end of the cycle and cancellation takes effect at the end of the term. Apollo marks these prices as introductory and subject to change.
- Setup and implementation
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Apollo lists no setup or onboarding fee. Signup is self serve, the free plan runs with no time limit, and the trial gives credits and most features of the chosen plan. The free plan connects Gmail only, and paid plans add Microsoft and other providers. Onboarding courses, the Apollo Academy and a knowledge base are free.
The top tier appears as Organization, Custom and Enterprise in different parts of Apollo's pricing material. Apollo's FAQ ties API access to Custom plans, while its plan comparison includes the API on every plan.
Apollo does not list the price of extra credits or any annual escalation terms. Plans are for internal use only, and using Apollo data in a product for customers needs a separate agreement.
Apollo.io pricing against its alternatives
Published prices for Apollo.io and the products closest to it. Each figure is as the vendor publishes it, in its own currency and billing unit.
- Apollo.io$49 per seat a month on Basic, billed annually ($65 monthly); free plan at $0
- CronoPro €79 a user a month billed annually (two user minimum), €99 quarterly
- Adapt.ioFree; Starter $49 a month or $490 a year
- LushaFree plan at $0; Starter $37.45 a month billed yearly or $49.90 monthly, with seats set by plan
- GrowbotsFrom $29 a month on Starter Outreach, with credits from $0.13 per prospect contacted
- ClayFree tier; Launch from $60 a month, or $54 a month on annual billing
- LeadsforgeBase plan $49 a month with 2,000 credits; $588 a year with 28,000
- CognismQuote only, Standard and Pro packages of five seats each
- Seamless.AIQuote only above a free tier of 1 user and 50 credits
- GTM Workspace by ZoomInfoQuote only, packages priced on features, licenses and credits
- Lead411About $99 a user a month for Basic Plus Unlimited, per software directories; $900 a user a year on annual billing, higher plans unpriced
Apollo.io pricing, answered
How much does Apollo.io cost?
Apollo.io has a free plan with no time limit. Basic costs $49 per seat a month billed annually or $65 monthly, Professional costs $79 or $99, and Organization costs $119 per seat a month, billed annually only with a three seat minimum. Annual billing saves 24%.
Does Apollo.io charge a setup or implementation fee?
Apollo lists no setup or onboarding fee. Signup is self serve, the free plan runs with no time limit, and the trial gives credits and most features of the chosen plan. The free plan connects Gmail only, and paid plans add Microsoft and other providers. Onboarding courses, the Apollo Academy and a knowledge base are free.