Clay pricing
Clay has a free tier with 100 data credits a month. Launch starts at $60 a month, or $54 a month on annual billing, and Growth starts at $205 a month, or $185 on annual billing. Data credits start at $0.05 each, and Enterprise is custom priced on an annual contract.
How Clay pricing works
- Pricing model
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Free tier with 100 data credits and 500 actions a month. Launch, for fewer than 1,000 records a month, starts at $54 a month on annual billing or $60 monthly at its smallest credit size. Growth, for 1,000 to 10,000 records, starts at $185 annual or $205 monthly and adds CRM sync, the HTTP API and webhooks. Annual billing saves 10%.
Data credits start at $0.05 each, and extra credits cost a 30% premium. Rollover on monthly plans is stated as up to one month's credits in the plan table and twice the allowance in the FAQ. Annual plans roll over up to 15% of annual data credits.
Enterprise is custom priced with an annual commitment, credit budgeting and workflow limits. Customers on legacy plans can stay on them.
- Setup and implementation
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Clay lists no implementation fee. Enterprise includes a dedicated growth strategist.
Clay's pricing page and FAQ disagree in several places. Launch shows 3,000 data credits on its plan card and 2,500 in the FAQ. The FAQ quotes starting prices of $185 for Launch and $495 for Growth, against plan floors of $60 and $205 a month. The FAQ also says a lookup that returns nothing is free, while Clay's credit refund documentation says many actions charge whether or not a match is found.
Clay cut the premium on extra credits from 50% to 30%.
Clay pricing against its alternatives
Published prices for Clay and the products closest to it. Each figure is as the vendor publishes it, in its own currency and billing unit.
- ClayFree tier; Launch from $60 a month, or $54 a month on annual billing
- Apollo.io$49 per seat a month on Basic, billed annually ($65 monthly); free plan at $0
- BreakoutSignals from $500/month
- SyncGTMSolo $49 a month for 1,000 credits; Growth $99; Pro $249; Business $649
- FullEnrichPro from $29/month (500 credits), $26/month billed annually
- Landbase$499/month (15,000 credits)
Clay pricing, answered
How much does Clay cost?
Clay has a free tier with 100 data credits a month. Launch starts at $60 a month, or $54 a month on annual billing, and Growth starts at $205 a month, or $185 on annual billing. Data credits start at $0.05 each, and Enterprise is custom priced on an annual contract.
Does Clay charge a setup or implementation fee?
Clay lists no implementation fee. Enterprise includes a dedicated growth strategist.