Qualified vs Warmly (2026)
A team choosing between Qualified and Warmly is choosing how an inbound conversation starts. Qualified sells Piper, an AI SDR agent that talks to visitors by chat, voice and video in several languages, answers product questions, qualifies against account segments, books the meeting and follows up by email. It is built on Salesforce: Piper uses a visitor's email to pull their record from the customer's own CRM, and Salesforce has owned Qualified since April 2026. Warmly starts from identification, naming the person and company behind traffic before anyone types, then sends an alert, a chat, a popup or a retargeting ad, and adds a TAM Agent for accounts that have not visited yet. Warmly publishes starting prices of $10,000 a year for identification and $20,000 with chat; Qualified publishes three plans sized by web sessions and email contacts and quotes each one. A Salesforce shop wanting a conversational agent on its site leans to Qualified, and a team that wants to know who visited, form or no form, leans to Warmly.
- Salesforce is the system of record and the agent should read and write there, with routing, reporting and a Salesforce sandbox on Enterprise.
- Visitors arrive across languages and channels, and Piper should answer by chat, voice or video around the clock.
- A security review wants the model suppliers named, which Qualified does in a subprocessor list incorporated by its data processing addendum.
- The team wants to know who visited even when nobody fills in a form or starts a chat, at the person and company level.
- Published starting prices matter for budgeting: $10,000 a year for identification, or $4,875 a quarter to try it first.
- Operators want to choose how much the agents do alone, with a setting that requires human involvement before an agent acts.
This comparison is published by GTM Tech Index, an independent research platform that compares go to market software vendors objectively. Qualified and Warmly are each graded against the same capability taxonomy, from each vendor's own public materials, under the GTM Tech Index verification standard. No vendor pays for placement, and no vendor has reviewed this page. How this evidence is graded
Plain facts
| Qualified | Warmly | |
|---|---|---|
| Primary category | AI SDR & Outbound Agents | Intent & Signals |
| Founded | 2018 | 2020 |
| Headquarters | San Francisco, California, United States | San Francisco, California, United States |
| Website | www.qualified.com | www.warmly.ai |
Side by Side
| Axis | Q Qualified |
W Warmly |
|---|---|---|
|
AI Capability
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| AI Centrality | ||
| Autonomy and Oversight Model | ||
| AI Disclosure and Model Transparency | ||
| Operational and Outcome Evidence | ||
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Compliance and Risk
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| Outreach Compliance Posture | ||
| Data Privacy Posture | ||
| Data Licensing and Provenance | ||
| Platform Terms Exposure | ||
| AI Safety and Data Stewardship | ||
| Recipient Disclosure and Authenticity | ||
|
Integration and Deployment
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| Ecosystem and Integration Depth | ||
| Deployment Model and Data Residency | ||
| Security Certifications and Trust Center | ||
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Commercial and Operational
|
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| Commercial Transparency | ||
| Exit and Data Portability | ||
| Deliverability and Sending Discipline | ||
| Segment and Market Coverage | ||
The short version of each
Qualified
Qualified is an inbound agent platform sold around Piper, an AI SDR agent that holds conversations on the website by chat, voice and video, answers product questions, qualifies visitors and books meetings, then keeps the thread going by email. Every plan includes Agent Studio for configuring the agent, account segmentation with waterfall enrichment, routing across conversations, email and meetings, and integrations with Salesforce CRM and more than 20 other systems. Premier covers 250,000 monthly web sessions and 2,500 active email contacts; Enterprise adds agent handoff, MCP and API access and a Salesforce sandbox; Ultimate adds multiple agent profiles and a dedicated IP address. Qualified names its generative model suppliers in its subprocessor list, so the GTM Tech Index grades it B for disclosing its model stack, and C on autonomy, since nothing published describes what stops a bad run.
Source: GTM Tech Index, 2026
Warmly
Warmly's starting point is knowing who is on the site. It resolves visitors to named people and companies using first party visits, social activity and third party research intent from Bombora, then acts through its Inbound Agent: Slack alerts, lead routing, an AI chatbot, live human chat, smart popups, meeting booking and email follow up written by AI. The top inbound plan, AI Inbound Autopilot at $30,000 a year, sets goals, qualifies and decides next steps on its own and generates mini demo slides. Operators can require human involvement instead of full autonomy, and the GTM Tech Index grades Warmly's autonomy and oversight model B for that setting. Recipient disclosure sits at D on the GTM Tech Index, because Warmly states nothing about telling visitors that the chat or email comes from software.
Source: GTM Tech Index, 2026
Common questions
Does Qualified identify anonymous visitors the way Warmly does?
Not in the same way. Qualified collects a visitor's network address and, often, a name and business email, then uses that email to pull the person's record from the customer's own Salesforce, with waterfall enrichment for account segmentation. Warmly resolves anonymous traffic to named people and companies before any form or chat, using identity graphs and verification across more than 15 data vendors. The GTM Tech Index grades Qualified's privacy posture B, with standard contractual clauses and hard deletion within a quarter, and Warmly's C.
How much do Qualified and Warmly cost?
Qualified publishes no prices. Its three plans, Premier, Enterprise and Ultimate, are sized by agent profiles, monthly web sessions from 250,000 to 5 million and active email contacts, and each is quoted after a demo. Warmly publishes starting prices: $10,000 a year for identification, $20,000 for inbound chat and $30,000 for the autopilot, or $4,875 to $9,750 a quarter. Both sit at C on commercial transparency in the GTM Tech Index, Qualified because no plan carries a price and Warmly because its prices are starting points metered by an undefined credit.
Can Qualified or Warmly talk to visitors by voice or video?
Qualified's Piper converses by chat, voice and video on every plan and handles multiple languages. Warmly offers an AI chatbot, live human chat and an AI call agent, and sells an AI video chat agent with an avatar as an add on priced through sales. Graded by GTM Tech Index against seventeen capability axes from each vendor's own published materials, verified October 13, 2026. No vendor pays for placement.
Do I need Salesforce to use Qualified or Warmly?
Qualified is built for Salesforce: its plans include integration with Salesforce CRM, reporting inside Salesforce, and on Enterprise a Salesforce sandbox, and Salesforce owns the company. Warmly syncs to the CRM on every plan, routes leads and connects to sales engagement tools and webhooks, with more than 40 integrations, an API and MCP. On ecosystem and integration depth the GTM Tech Index places both vendors at B.
Where is visitor data stored by Qualified and Warmly?
Qualified processes data in a single United States region and offers no European Union storage option; its SOC 2 Type II report is produced each year and released on request. Warmly's privacy policy says personal information is processed and stored in the United States and names Warmly, Inc. in Houston as controller for European purposes. The GTM Tech Index grades Qualified B and Warmly C on deployment model and data residency.
Related comparisons
Other published head to head assessments involving these vendors or their closest peers. The full set for this category is on the AI SDR & Outbound Agents page.
Qualified is owned by Salesforce, which acquired it on 1 April 2026. Customer results quoted on both sites, and Warmly's profile and session counts, are each vendor's own figures.