11x vs Qualified (2026)
These agents work opposite ends of the funnel. Qualified's Piper meets people already on the customer's website, talking with them by chat, voice or generated video, answering product questions, qualifying them and booking meetings, then following up by email, all on a real time two way Salesforce connection. 11x creates the conversation instead: Alice finds and researches prospects and writes the first email or LinkedIn message, and Julian, its phone agent, qualifies inbound leads and calls customers who have opted in. The 11x terms rule out training any model on customer data, while Qualified names its generative model suppliers in a dated subprocessor list. Qualified publishes three plans with their capacities but no price, and 11x publishes neither. Qualified is now owned by Salesforce and stores data only in the eastern United States. A team whose website traffic goes unanswered has the clearer assignment for Qualified. A team whose problem is that too few conversations start at all is the buyer 11x is built for, and some teams need both jobs done.
- Pipeline is short because too few conversations start. Alice finds, researches and contacts new prospects by email and LinkedIn.
- Existing customers should hear about renewals without taking a rep's time. Julian calls customers who have opted in when CRM signals show a renewal or expansion window.
- The contract must rule out model training on the customer's data. Its terms state 11x will not train any AI or machine learning model on customer data.
- Website visitors leave without talking to anyone. Piper answers them by chat, voice or video and books the meeting while they are still on the page.
- Salesforce is the system of record. Qualified syncs both ways in real time, and the objects visible to its integration user decide what it reads and writes.
- The buyer wants capacity limits in writing before a quote. Qualified publishes each plan's web sessions, active email contacts and agent profiles.
This comparison is published by GTM Tech Index, an independent research platform that compares go to market software vendors objectively. 11x and Qualified are each graded against the same capability taxonomy, from each vendor's own public materials, under the GTM Tech Index verification standard. No vendor pays for placement, and no vendor has reviewed this page. How this evidence is graded
Plain facts
| 11x | Qualified | |
|---|---|---|
| Primary category | AI SDR & Outbound Agents | AI SDR & Outbound Agents |
| Founded | 2022 | 2018 |
| Headquarters | San Francisco, California, United States | San Francisco, California, United States |
| Website | www.11x.ai | www.qualified.com |
Side by Side
| Axis | 1 11x |
Q Qualified |
|---|---|---|
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AI Capability
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| AI Centrality | ||
| Autonomy and Oversight Model | ||
| AI Disclosure and Model Transparency | ||
| Operational and Outcome Evidence | ||
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Compliance and Risk
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| Outreach Compliance Posture | ||
| Data Privacy Posture | ||
| Data Licensing and Provenance | ||
| Platform Terms Exposure | ||
| AI Safety and Data Stewardship | ||
| Recipient Disclosure and Authenticity | ||
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Integration and Deployment
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| Ecosystem and Integration Depth | ||
| Deployment Model and Data Residency | ||
| Security Certifications and Trust Center | ||
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Commercial and Operational
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| Commercial Transparency | ||
| Exit and Data Portability | ||
| Deliverability and Sending Discipline | ||
| Segment and Market Coverage | ||
The short version of each
11x
11x presents its products as hires rather than software. Alice is the outbound worker: she finds accounts in the 11x company and lead database, reads signals and website visits, researches each prospect, and writes and sends personalized email and LinkedIn sequences until a meeting is booked. Julian works by phone, qualifying inbound leads on budget, authority, timeline and use case before they reach a rep, and calling opted in customers when CRM signals show a renewal or expansion moment. The GTM Tech Index grades it A on AI centrality. The security page lists SOC 2 Type II, with the annual report available on request, and CASA Tier 3, a security record the GTM Tech Index grades B. Buying runs through a demo and an order form for prepaid credits, and no rate is published.
Source: GTM Tech Index, 2026
Qualified
Qualified builds for inbound demand. Piper, its AI SDR agent, engages website visitors by chat, voice and generated video, answers product questions, qualifies against firmographic and intent criteria, books meetings and follows up with agentic email. Visitors are matched by email address to the customer's own Salesforce records, with enrichment from named suppliers, and the sync runs both ways in real time. Salesforce acquired Qualified on 1 April 2026, and the product is still sold under its own name. Three plans, Premier, Enterprise and Ultimate, are published with their capacities, Premier covering 250,000 web sessions a month and 2,500 active email contacts, but without prices, and the GTM Tech Index grades it C on commercial transparency. Data sits on AWS in Northern Virginia with no EU storage option, which the GTM Tech Index grades B on deployment and data residency.
Source: GTM Tech Index, 2026
Common questions
Does Qualified prospect outbound like 11x does?
No. Qualified works with people already on the customer's website or in its inbound funnel, and its agentic email follows up with those leads. 11x starts conversations with prospects who have not engaged yet, drawing on its own company and lead database, signals and website visitor tracking, and Alice writes the first email or LinkedIn message. A team short on both kinds of pipeline is buying two different jobs. Graded by GTM Tech Index against seventeen capability axes from each vendor's own published materials, verified October 14, 2026. No vendor pays for placement.
How do 11x and Qualified use voice?
Piper speaks with website visitors by voice and through a generated video avatar, inside the visit itself. Julian, the 11x phone agent, works over the telephone: it qualifies inbound leads on budget, authority, timeline and use case, and calls existing customers who have opted in about renewals and expansion, transferring live to the account owner when interest shows. Graded by GTM Tech Index against seventeen capability axes from each vendor's own published materials, verified October 14, 2026. No vendor pays for placement.
Which publishes more about pricing, 11x or Qualified?
Qualified lists Premier, Enterprise and Ultimate with what each adds and the capacity each includes, from 250,000 to 5 million monthly web sessions, but no price. 11x has no pricing page and sells prepaid credits through an order form, with credit purchases non refundable. The GTM Tech Index grades Qualified C and 11x D on commercial transparency.
Is there an EU data option with 11x or Qualified?
Qualified states that it runs on AWS in Northern Virginia and has no EU storage option at this time. 11x stores data on AWS with AES 256 encryption and offers data processing agreements to EU customers, but names no region. The GTM Tech Index grades Qualified B and 11x C on deployment and data residency.
Do 11x and Qualified tell prospects they are talking to AI?
Qualified calls Piper an AI agent across its own pages, but nothing published says the visitor is told during the conversation. 11x sells Alice and Julian under human names as digital workers, and its pages do not describe a disclosure to the person receiving the email or call. The GTM Tech Index grades Qualified C and 11x D on recipient disclosure.
Related comparisons
Other published head to head assessments involving these vendors or their closest peers. The full set for this category is on the AI SDR & Outbound Agents page.
Neither vendor publishes a price. Qualified stores data only in the eastern United States, and 11x names no hosting region. The 11x terms exclude customer data from model training, while Qualified's service improvement language does not say either way whether visitor conversations train its models.