Meet Drake introduced native CRM and Messenger capabilities to its LinkedIn automation platform. The CRM allows users to filter contacts, update records and perform bulk actions, while the Messenger centralises LinkedIn conversations, enabling users to manage InMails and apply message templates.
Consolidating LinkedIn messaging and contact management into a single interface reduces the switching between the automation tool and LinkedIn itself. It also moves more of the conversation record off the platform and into the vendor, which is worth checking against the vendor's stated position on platform terms.