MarketBetter launched Loops, a sales nurture agent that takes people who finished campaigns without replying and sends each one a single short email only when a dated, sourced update from a monthly brief fits them, and otherwise waits. Entry checks exclude contacts who replied, bounced, unsubscribed, opted out in the CRM, have an open opportunity or are customers, and a second model from a different model family must approve each draft or the email is blocked. Through the MarketBetter MCP server, an AI assistant can inspect a loop, read its brief and update its steering.
It is an autonomous sender built to send less, with a second model as a gate on every email, a design worth noting as AI nurture tools multiply.