RollWorks pricing
RollWorks publishes no prices. It sells four packages on a quote, with advertising media billed on top of the platform at a variable rate.
How RollWorks pricing works
- Pricing model
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Quoted, across four packages. They allow one, two, four and eight target account lists, and widen account intent coverage at each step. They differ on whether account suggestions and the site visitor interface are included, on targeting type from account targeting through contact targeting to each with personalization, and on integrations, including the bidirectional record system and marketing automation connections. Managed service and self service routes are offered as alternatives, also without figures.
Media is charged separately from the platform, at a variable rate through RollWorks's own demand side platform, across display, social, video, connected TV, digital out of home and assistant product placements. Outside sources describe media spend as commonly matching or exceeding the subscription. RollWorks also states that its packages include audiences, integrations and measurement for one price, with no extra fees.
Outside sources report annual contracts with multi year terms encouraged, and account and journey capacity set at signature with overages charged. RollWorks has not confirmed these. A retargeting offer with no platform fee, paid for by media alone, buys the sibling advertising product rather than these packages.
- Setup and implementation
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No implementation or onboarding fee is published. Onboarding and services are allowances within the packages instead. Standard onboarding and training come with all four. Account support rises from a named point of contact on the entry package to an account manager above it, and program reviews run every six months on the second package and every three months above it.
Execution services are two, four and six hours a month on the upper three packages, with creative design services at the top. Free static creative is capped at two, three, five and five advertisement sets a quarter.
RollWorks's 2020 announcement of this package structure gave a starting price of $975 a month for the entry package. That figure no longer appears, and outside estimates of the annual cost disagree widely.
RollWorks pricing against its alternatives
Published prices for RollWorks and the products closest to it. Each figure is as the vendor publishes it, in its own currency and billing unit.
- RollWorksQuote only; four packages, with media billed separately
- DemandbaseQuote only, platform fee plus a flat fee per user
- 6senseQuote only, with outside estimates of $60,000 to $100,000 a year for most deployments
- AlyceNo published price
- Act-OnFrom $900 per month for 2,500 active contacts
- Salesforce Account EngagementGrowth+ from $1,250 an organization a month billed annually; Plus+ $2,750
RollWorks pricing, answered
How much does RollWorks cost?
RollWorks does not publish a price. It sells four packages on a quote, with advertising media billed on top of the platform at a variable rate. RollWorks's 2020 announcement of this package structure gave a starting price of $975 a month for the entry package.
Does RollWorks charge a setup or implementation fee?
No implementation or onboarding fee is published. Onboarding and services are allowances within the packages instead. Standard onboarding and training come with all four. Account support rises from a named point of contact on the entry package to an account manager above it, and program reviews run every six months on the second package and every three months above it.