Demandbase pricing
Demandbase publishes no pricing. It charges a platform fee covering software and services plus a flat fee per user, and sells through a form.
How Demandbase pricing works
- Pricing model
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A platform fee covering the software and services, plus a flat fee per user, quoted annually. Demandbase will not split the flagship into separate marketing and sales products. The advertising product can be bought as a standalone entry point, and the data products can be licensed on their own for integration into existing systems. Advertising media spend is a separate budget from the platform license. Demandbase lists no rate, platform fee, per user figure, minimum commitment or spend floor.
- Setup and implementation
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Demandbase lists no implementation fee. A professional services organization and a customer academy are offered, and a partner directory lists agency partners who implement, with no fee schedule for any of it.
Independent review analysis consistently reports that deployments treated as plug and play underperform, and that successful use assumes either a dedicated internal operations team or an engaged external partner. That recurring operational cost is material and sits outside any Demandbase quote.
Media spend on the advertising product is a separate budget line from the platform license and is commonly the larger of the two in advertising led deployments.
The advertising product can be bought as an entry point, and the data products can be licensed on their own into existing systems. Demandbase will not split the flagship into separate marketing and sales products.
Outside figures spread widely. Contracts are reported from roughly $18,000 a year at the low end, with a median near $65,000, account intelligence alone at $50,000 to $80,000 a year, and full advertising deployments above $100,000 to $200,000 and beyond. Demandbase has not confirmed them.
Independent analysis reports media on Demandbase's own exchange running roughly 30 to 50 percent above standard programmatic rates. Media spend is separate from the license and can exceed it.
Demandbase pricing against its alternatives
Published prices for Demandbase and the products closest to it. Each figure is as the vendor publishes it, in its own currency and billing unit.
- DemandbaseQuote only, platform fee plus a flat fee per user
- RollWorksQuote only; four packages, with media billed separately
- 6senseQuote only, with outside estimates of $60,000 to $100,000 a year for most deployments
- Leadfeeder€79 a month on Discover, billed annually, above a free Lite plan
- Adobe Marketo EngageCustom quote by package and database size
- Common Room$2,500 a month, billed annually (Essential)
Demandbase pricing, answered
How much does Demandbase cost?
Demandbase does not publish a price. It charges a platform fee covering software and services plus a flat fee per user, and sells through a form. The advertising product can be bought as an entry point, and the data products can be licensed on their own into existing systems.
Does Demandbase charge a setup or implementation fee?
Demandbase lists no implementation fee. A professional services organization and a customer academy are offered, and a partner directory lists agency partners who implement, with no fee schedule for any of it.