JustCall added a Send WhatsApp Message via JustCall action to HubSpot contact based workflows, which automatically sends a Meta approved WhatsApp template when a contact meets the workflow trigger. Template variables map to HubSpot contact properties with a live preview, replies continue as one to one chats in the JustCall WhatsApp Inbox, and failed sends log an error in HubSpot workflow history and alert the account admin.
HubSpot teams can make WhatsApp an automatic first touch on CRM triggers such as form fills, with no person approving each send and sending limited to Meta approved templates. The matching help article carries a 15 Sep modified date, so rollout may have begun just before the announcement.