SalesCloser
SalesCloser sells AI sales agents that respond to inbound leads within seconds, by phone, on a website or in a video call. An agent calls new web form, ad and missed call leads, asks the qualifying questions the customer writes, follows up on the answers and books ready buyers onto a rep's Calendly or Cal.com calendar. Leads that do not fit are tagged with what they said and pointed to resources or set up for a later follow up.
Four agents each handle one job: qualifying new leads, onboarding new customers, answering support questions and running live product demos. The demo agent joins a video call on the customer's website or on Zoom, walks through the product by screen share or a supplied video, answers questions from the knowledge base and books the next meeting with an account executive. Agents are built from the customer's website or a short description, write their own questions and pick a voice, then stay within what they were taught and hand anything else to a person. Every conversation is recorded and transcribed with a summary.
Calls go out within hours the customer sets, with up to five call back attempts on a schedule. Texting runs through the customer's own Twilio account and stays off until switched on. HubSpot, Pipedrive, Zoho, GoHighLevel, Zendesk and Intercom connect natively and receive call summaries, lead status and suggested next steps on contacts, companies, deals and tickets. Salesforce connects through Zapier, and webhooks and an API cover other tools. Pricing is set on a demo call around the number of agents, the channels they work on and monthly conversation volume, with no figures listed.
The product is sold across lending and insurance, home services, clinics, coaching, software, online retail and real estate, and much of that lead flow comes from consumers answering quotes and ads. For software companies the pitch is the demo agent for inbound trial and demo requests, with Xennox, which sells software to wellness resorts, as the named example. SalesCloser Technologies Ltd. is based in Vancouver, listed on the TSX Venture Exchange and holds three US patents on its conversational workflow, call automation and in call booking. Customers decide how each agent introduces itself, including whether it says it is an AI at the outset, and it can be set to answer truthfully when a lead asks.
Capability Axes
Capability grades
17 of 17 axes rated · 8 graded A or B
The agents are the product. They hold the phone, chat and video conversations, learn the business from the customer's website and knowledge base, write their own qualifying questions, follow up on answers, record lead intent and book meetings. Remove the language and voice models and what remains is a scheduler and a set of CRM connectors. The demo agent goes further than most inbound agents, presenting the product by screen share and answering questions as the buyer asks them.
Customers write the qualifying questions and handoff rules in plain language, decide what counts as a ready lead and test the agent before any lead reaches it. Agents answer only from the customer's knowledge base and pass anything outside their brief to a person with the question noted. They call within the hours the customer sets and retry a lead up to five times on a set schedule, and every conversation is recorded and transcribed for review. Pausing an agent mid campaign or capping daily call volume is not described.
OpenAI is named as the provider generating the agents' text message replies, with Twilio and Telnyx carrying the messages. The voice and video models behind phone calls and live demos are not named, and how lead intent is scored is not explained. Customers choose how each agent introduces itself and can set it to answer truthfully whenever a lead asks whether it is AI.
Customer results appear as anonymized headline figures. A custom printing company reports 25 percent more answered calls and 80 percent more booked appointments, a ride sharing pilot reports ten times the lead capacity with over 80 percent of early stage work automated, and a sales coaching company reports a ramp four times faster than traditional onboarding. Each result is described as customer reported for the period and scope of its story, yet the periods, baselines and sample sizes are not given, and Xennox is the only customer named.
Text message recipients can reply STOP, and opt outs are kept for the life of the customer's account so they continue to be honored. Calls go out only within the hours the customer sets. The terms make the customer solely responsible for the legality of its AI agents, outbound calls and messages. Consent capture, do not call scrubbing, recording consent and the TCPA are not addressed, although the agents call lending, insurance and home services leads within seconds of a form fill.
For text messages the customer is controller and SalesCloser its service provider, with Twilio, Telnyx and OpenAI named as processors of message content and deletion requests answered within one week. Model improvement rests on legitimate interest, and transfers abroad rely on standard contractual clauses or the Data Privacy Framework. Beyond texting, privacy terms are generic, and a DPA for customers, a full subprocessor list and a retention period for call recordings are not offered.
The agents work only on leads the customer brings: web forms, ad lead forms, inbound calls and CRM records. There is no contact database to license. The customer decides who is contacted and is treated as controller of message data, and leads asking how their number was obtained are referred back to that business. The consent each lead gave, which is the legal footing for calling it, rests with the customer.
Calls and texts run over Twilio and Telnyx, CRM data moves through native HubSpot, Pipedrive, Zoho, GoHighLevel, Zendesk and Intercom connections within the permissions a user grants, and demos run on the customer's website or on Zoom. Texting goes through the customer's own Twilio account, stays off until switched on, and US numbers wait for carrier registration to clear before sending. Ad leads arrive from Meta lead forms. Salesforce connects only through Zapier, and how outbound caller ID is attested with carriers for voice calls is not addressed.
Messages, prompts and voice or text transcripts may train, fine tune and evaluate SalesCloser's models after personal details are removed or masked where possible, on a legitimate interest basis. Customers opt out by emailing support, so contribution is on by default. Data drawn from connected CRMs is excluded from training, and text message data is deleted on the customer's instruction or when the account ends. A retention period for call recordings is not stated.
Agents carry human first names and faces, and the customer decides how each one introduces itself, including whether it says it is an AI at the start of the call. Disclosure is therefore available but not the default: the sample call opens with the agent giving its name and company without mentioning AI. A separate setting makes the agent answer truthfully whenever a lead asks, and customers can test the greeting before any lead hears it. No position is taken on the first contact disclosure duty in Article 50 of the EU AI Act.
HubSpot, Pipedrive, Zoho, GoHighLevel, Zendesk and Intercom connect from inside the product. With CRM features on, the agents read contacts, companies, deals and tickets and write back call summaries, lead status, intent and suggested next steps. Meetings book through Calendly or Cal.com, ad leads arrive from Meta, and Salesforce and other tools connect through Zapier, webhooks or the API. There is no public API reference, and sync conflict rules are not described.
Processing, including model training, takes place in Canada, the United States or other jurisdictions. The hosting provider, the regions where recordings, transcripts and lead data are stored, and any residency choice for EU customers are not stated.
SalesCloser names no security certification, audit report or trust center, and security questions are answered on request through its contact route. Its data handling account covers what customers can audit, recorded and transcribed conversations in the dashboard and texting switched off until enabled, rather than encryption, access control or testing, and the privacy policy commits only to reasonable measures against unauthorized access. Three granted US patents and the company's public listing are offered as grounds for trust, while the product holds call recordings, transcripts and authenticated connections to customers' CRMs.
Pricing is set on a demo call around three factors: the number of agents, the channels they work on and monthly conversation volume. Every plan includes the same base, from CRM connections to call recording, and agents can be added one at a time as each proves itself. No prices, tiers, per conversation rates or contract terms are public, so a buyer cannot budget before the call.
Call summaries, lead answers and outcomes write into the customer's CRM as they happen, so much of the working record already sits outside the product. Text message data is deleted when the account ends, and deletion requests are answered within a week. The public terms carry no export path for recordings and transcripts, no post termination data rights and no renewal mechanics, and they refer to a Software Services Agreement that is not public.
The agents call and text inbound leads rather than cold lists, calling within the customer's hours and retrying up to five times on a set schedule from the customer's own connected number. Spam labeling of outbound numbers, caller ID reputation and the response when answer rates fall are not addressed.
The pitch reaches any business whose leads arrive by form, ad or phone, with pages for lending and insurance, home services, clinics, coaching, software, online retail and real estate and short entries for hotels, recruiting, legal, car dealers, gyms and more. Much of that lead flow is consumers, while the software pitch centers on the demo agent for inbound trial and demo requests. Case studies span Europe, Latin America and Asia and stress calling in the local language, but supported languages are not listed and Xennox is the only named customer.
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Pricing
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