Instantly pricing
Instantly sells sending and credits as separate subscriptions. Sending starts at $47 a month, or $37.60 a month billed yearly, and Hypergrowth costs $107 a month. Credits for the AI agents and lead finder are a second subscription, unused credits expire, and bundles of the two start at $94 a month.
How Instantly pricing works
- Pricing model
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Separate subscriptions per product line. The outreach plans are Growth at $47 a month or $37.60 billed annually, Hypergrowth at $107 or $85.58, and Light Speed at $358 or $286.30. Credits for agents and the lead database have their own ladder, with published burn rates, expiry and no overage. Bundles cost $94, $194 and $555 a month. Done for you Google mailboxes cost $5 a month each. CRM is included from Hypergrowth and is no longer sold separately.
- Setup and implementation
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Instantly charges no setup fee and is self serve throughout. The trial runs fourteen days with no card and covers 250 uploaded contacts and 1,000 emails.
Instantly also prices sending infrastructure. Domains cost $15 a year, whether pre warmed or fully prepared. Mailboxes cost $10 a month for a pre warmed account with a major provider, $5 a month for a prepared account with the same provider, and $4 a month for a prepared account on Instantly's own mail service. These figures appear in Instantly's machine readable pricing document rather than on its pricing page.
Two capacity add ons appear in the same document. One at $87 a month adds 25,000 uploaded contacts and 125,000 emails to eligible sending subscriptions. Another at $425 a month adds 50,000 credits to eligible credit subscriptions. Both are alternatives to a tier upgrade.
A managed service is sold alongside the software at custom pricing. It covers agent and inbox manager configuration, domain and account setup, campaign launch, ongoing scaling, a dedicated account manager and a named engineer. No rate or range is listed for it.
The automation builder is included at no extra cost on every sending plan. Instantly's terms of service give no refunds.
Hypergrowth's monthly email allowance reads 125,000 on the plan cards and 100,000 in the comparison table and FAQ. Bundles claim a 10% saving, while the yearly bundles cost more than their parts bought separately.
Instantly also publishes a pricing link written for AI agents.
Instantly pricing against its alternatives
Published prices for Instantly and the products closest to it. Each figure is as the vendor publishes it, in its own currency and billing unit.
- Instantly$37.60 monthly on the entry sending plan billed yearly, or $47 monthly, with lead data sold as a separate subscription
- Smartlead$39 a month, or $32.50 a month billed annually, with unlimited mailboxes and warm up on every tier
- lemlist$55 a month on yearly billing for 50,000 emails ($69 monthly); Multichannel from $87 a user a month yearly
- Clodura.AIFree tier at $0; paid from $89 monthly billed annually or $99 monthly, with credits rolling over 2 months
- Leadspicker€0.01 a credit; a phone number is 50 credits, address verification 2
- GTM Workspace by ZoomInfoQuote only, packages priced on features, licenses and credits
- Vendasta YeswareFree plan; Pro $19 a seat a month; Premium $45; Enterprise $85
- QuickMailStarter $49 a month; Growth $99, Agency $299
- GMassStandard $29.95 a month, or $249 a year
- MailmeteorStarter $5.99 a user a month; Premium $17.99, Professional $35.99; free Hobby plan
- Pipl.aiFrom $37 a month for 25,000 emails and 1,000 enrichment credits; up to $220
Instantly pricing, answered
How much does Instantly cost?
Instantly sells sending and credits as separate subscriptions. Sending starts at $47 a month, or $37.60 a month billed yearly, and Hypergrowth costs $107 a month. Credits for the AI agents and lead finder are a second subscription, unused credits expire, and bundles of the two start at $94 a month.
Does Instantly charge a setup or implementation fee?
Instantly charges no setup fee and is self serve throughout. The trial runs fourteen days with no card and covers 250 uploaded contacts and 1,000 emails.