RB2B vs Vector (2026)
RB2B and Vector both name the individual people behind website visits, and the difference is what each does with the name. RB2B is a self serve feed: a script resolves US visitors against Retention.com's identity graph and posts each person, with title, company, LinkedIn profile and pages viewed, to Slack or Teams, and Pro plans push the same record into HubSpot, Salesforce, Clay, Apollo or a webhook. Vector is an account based marketing platform: it identifies visitors, scores target accounts, maps buying committees, and turns the people it finds into LinkedIn, Google and Meta audiences, with Stories tying campaigns to pipeline. The price gap is wide. RB2B runs from a free company plan to $79 a month and from $149 for Pro, all bought online with a seven day trial, while Vector sells one annual contract with presets at $36,000, $60,000 and $96,000 a year. Both describe their data sources, RB2B through its parent's database of US consumers who agreed to marketing use and Vector through a publisher network sharing hashed emails and device fingerprints. A sales team wanting names in Slack this week fits RB2B; a marketing team running paid campaigns at named buyers fits Vector.
- The team wants to start the same day for $79 a month, or test every feature free for seven days.
- Reps act on named visitors from Slack or Teams, with Hot Leads filtering and exclusions keeping internal and competitor traffic out on Pro.
- Visitors are mainly in the United States, where RB2B names individuals and not only companies.
- Identified buyers should flow into LinkedIn, Google and Meta audiences that refresh as they move through the journey.
- Marketing must show which campaigns produced pipeline, with Stories attribution included in the contract.
- The whole revenue team needs access without seat counting, which Vector's unlimited seats allow.
This comparison is published by GTM Tech Index, an independent research platform that compares go to market software vendors objectively. RB2B and Vector are each graded against the same capability taxonomy, from each vendor's own public materials, under the GTM Tech Index verification standard. No vendor pays for placement, and no vendor has reviewed this page. How this evidence is graded
Plain facts
| RB2B | Vector | |
|---|---|---|
| Primary category | Intent & Signals | Intent & Signals |
| Founded | 2024 | 2022 |
| Headquarters | Austin, Texas, United States | Boston, Massachusetts, United States |
| Website | www.rb2b.com | www.vector.co |
Side by Side
| Axis | R RB2B |
V Vector |
|---|---|---|
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AI Capability
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| AI Centrality | ||
| Autonomy and Oversight Model | ||
| AI Disclosure and Model Transparency | ||
| Operational and Outcome Evidence | ||
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Compliance and Risk
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| Outreach Compliance Posture | ||
| Data Privacy Posture | ||
| Data Licensing and Provenance | ||
| Platform Terms Exposure | ||
| AI Safety and Data Stewardship | ||
| Recipient Disclosure and Authenticity | ||
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Integration and Deployment
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| Ecosystem and Integration Depth | ||
| Deployment Model and Data Residency | ||
| Security Certifications and Trust Center | ||
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Commercial and Operational
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| Commercial Transparency | ||
| Exit and Data Portability | ||
| Deliverability and Sending Discipline | ||
| Segment and Market Coverage | ||
The short version of each
RB2B
RB2B sells person level visitor identification as a monthly self serve subscription. Its pixel matches each US visitor against the identity layer of Retention.com, its parent, and drops a LinkedIn profile, job title, employer and browsing history into a Slack or Teams channel within minutes, while visitors outside the US resolve to a company. Pro, from $149 a month for 600 resolutions, adds work emails, high intent page tagging, profile filters, suppression of domains, URLs and lists, and connectors for HubSpot, Salesforce, Clay, Apollo, Zapier and webhooks; Pro+ from $199 raises the stated match rate to 35 to 45% of traffic. Every volume step up to 2.5 million resolutions is priced on the page. The GTM Tech Index grades RB2B's commercial transparency A and its data licensing B, since the source and its consent basis are described while the original collectors go unnamed.
Source: GTM Tech Index, 2026
Vector
Vector packages contact level identification inside an account based marketing platform sold on one annual contract. Target accounts are scored with a model the buyer can read, buying committees and their journeys are mapped, and named visitors become ad audiences on LinkedIn, Google and Meta, refreshed as behavior changes, with a bid agent working the campaigns. Stories attributes pipeline, Slack notifications reach reps when an ideal visitor lands, contacts sync to Salesforce and HubSpot, and Vector MCP and a partner webhook API expose the data. Pricing is usage based across signals, scoring and advertising, with presets of $36,000, $60,000 and $96,000 a year and unlimited seats. Identification runs only where an implied opt in basis applies. The GTM Tech Index grades Vector B on outreach compliance for that geofence and C on exit, as nothing published covers what a departing customer keeps.
Source: GTM Tech Index, 2026
Common questions
Does RB2B or Vector identify individual people outside the United States?
RB2B names individuals only for US traffic, because its database holds people matched to US home addresses, and identifies companies everywhere else. Vector restricts identification to jurisdictions with an implied opt in basis and lets a customer gate its script behind a consent management platform, without publishing the list of covered jurisdictions. On data privacy posture the GTM Tech Index places both at B.
How much does a year of RB2B cost against Vector?
RB2B Pro at 600 resolutions a month costs $149 a month, $1,788 a year, and Pro+ at 12,500 resolutions costs $849 a month, about $10,188 a year, all billed monthly with no contract. Vector's smallest published preset is $36,000 a year on an annual contract, rising to $60,000 and $96,000, with ad spend paid to the networks on top. The GTM Tech Index grades RB2B A and Vector B on commercial transparency, as Vector's usage rates are not published.
Can I run LinkedIn ads to visitors identified by RB2B or Vector?
Vector is built for it: identified people and buying committees become audiences on LinkedIn Ads, Google Ads and Meta Ads, refreshed as behavior changes. RB2B's named integrations center on Slack, Teams, CRMs and data tools such as Clay and Apollo, with no ad audience sync among them. The GTM Tech Index grades Vector B and RB2B C on platform terms exposure.
Where does the identity data in RB2B and Vector come from?
RB2B runs on the identity layer of Retention.com, its parent, built from consumers who agreed to share their information for third party marketing, matched to US home addresses and released to a brand after the person shows interest in it. Vector says a network of publishers shares hashed email addresses and device fingerprints, that it matches only the fingerprint against a pre existing graph without form fills or third party cookies, and that customers' visitors are not pooled. The GTM Tech Index grades both B on data licensing and provenance.
Which keeps internal or competitor traffic out of my alerts?
RB2B's Page Suppression, on Pro and Pro+, excludes traffic by domain, URL or list, and Hot Leads filters delivery by title, company size and industry. Vector scores target accounts and sends sales notifications only when an ideal visitor arrives or a tracked account shows a signal, so filtering follows the account list the customer sets. Graded by GTM Tech Index against seventeen capability axes from each vendor's own published materials, verified October 14, 2026. No vendor pays for placement.
Related comparisons
Other published head to head assessments involving these vendors or their closest peers. The full set for this category is on the Data & Enrichment page.
RB2B is owned by Retention.com, whose identity data layer powers it. The coverage ranges RB2B publishes and Vector's description of its publisher network are each vendor's own statements.