Vector released Personas, Audiences and CRM sync. Personas define buyer roles once for use across ad audiences, activity monitoring and CRM sending, and audiences recheck membership weekly, adding and removing people as they qualify. CRM sync writes job changes, LinkedIn engagement and visits to high intent pages to Salesforce and HubSpot contacts and accounts, with stage and a plain language explanation.
Ad audiences stay current as accounts move through stages, and reps see signal context inside Salesforce or HubSpot. Rollout starts with new customers, and existing customers are moved over by their Vector team.