Leadfeeder vs RB2B (2026)
Leadfeeder and RB2B both tell a team who visited its website, and they answer at different levels. Leadfeeder identifies companies, matches them to company records drawn from official registers such as the German commercial register, and adds verified contacts, intent filters, display campaigns and CRM automations as plans rise: a free Lite plan shows the last 100 companies, Discover starts at €79 a month and contact data arrives with Activate at €369, billed annually. RB2B identifies the person, for US traffic, and sends their LinkedIn profile, title and pages viewed to Slack or Teams, with business emails and CRM connectors on Pro from $149 a month and a Starter plan at $79. The two entry prices look alike and are not: Leadfeeder's €79 buys company identification in euros on an annual plan, and RB2B's $79 buys named US visitors month to month. Leadfeeder publishes ISO 27001 and ISO 27701 certificates and a European data story, and RB2B publishes every volume price. A European team selling to companies fits Leadfeeder; a US team that wants a person to call fits RB2B.
- Prospects are European companies, and records should come from official registers rather than inferred profiles.
- Security review wants certificate files and a completed CSA questionnaire in hand before a call, which Leadfeeder publishes.
- Several people need to watch visiting companies at no cost, and Lite offers unlimited users free.
- Reps want a named person with a LinkedIn profile for each US visit, not only the company.
- Budget is monthly and small, with Starter at $79 and Pro from $149 and no annual commitment.
- Every cost must be visible in advance, including overage of 25 or 45 cents per resolution and each volume step.
This comparison is published by GTM Tech Index, an independent research platform that compares go to market software vendors objectively. Leadfeeder and RB2B are each graded against the same capability taxonomy, from each vendor's own public materials, under the GTM Tech Index verification standard. No vendor pays for placement, and no vendor has reviewed this page. How this evidence is graded
Plain facts
| Leadfeeder | RB2B | |
|---|---|---|
| Primary category | Intent & Signals | Intent & Signals |
| Founded | 2012 | 2024 |
| Headquarters | Germany | Austin, Texas, United States |
| Website | www.leadfeeder.com | www.rb2b.com |
Side by Side
| Axis | L Leadfeeder |
R RB2B |
|---|---|---|
|
AI Capability
|
||
| AI Centrality | ||
| Autonomy and Oversight Model | ||
| AI Disclosure and Model Transparency | ||
| Operational and Outcome Evidence | ||
|
Compliance and Risk
|
||
| Outreach Compliance Posture | ||
| Data Privacy Posture | ||
| Data Licensing and Provenance | ||
| Platform Terms Exposure | ||
| AI Safety and Data Stewardship | ||
| Recipient Disclosure and Authenticity | ||
|
Integration and Deployment
|
||
| Ecosystem and Integration Depth | ||
| Deployment Model and Data Residency | ||
| Security Certifications and Trust Center | ||
|
Commercial and Operational
|
||
| Commercial Transparency | ||
| Exit and Data Portability | ||
| Deliverability and Sending Discipline | ||
| Segment and Market Coverage | ||
The short version of each
Leadfeeder
Leadfeeder identifies the companies visiting a website and enriches them with European company data drawn from official registers, including the German commercial register, the Austrian company register, Swiss registries and the UK companies register. Lite is free for unlimited users with the last 100 companies a month; Discover, from €79 a month on annual billing, adds real time alerts, CRM sync and outreach automation; Activate, from €369, adds verified emails and phone numbers, intent filters, B2B display campaigns and AI prospect lists; Scale, from €599, adds unlimited exports and automatic CRM updates. HubSpot, Salesforce, Pipedrive and Zoho connect natively, with an API and an MCP server. The GTM Tech Index grades Leadfeeder A on security, for published ISO 27001 and ISO 27701 certificate files, and A on data licensing for its register sourced records.
Source: GTM Tech Index, 2026
RB2B
RB2B answers who visited, by name, for US traffic. A short script resolves each visitor through the identity data of Retention.com, RB2B's parent, and within minutes a rep sees the person, their role, company, LinkedIn profile and the pages they read in Slack or Teams; outside the US it reports the company. The $79 Starter plan covers 300 named visitors a month delivered to chat only. Pro, starting at $149, brings work emails, Hot Pages, Hot Leads, exclusions and CRM, Clay, Apollo, Zapier and webhook connections, and Pro+ from $199 adds premium resolution. A free plan identifies 150 companies a month, and a compliance guide gives customers recommended privacy policy language. The GTM Tech Index puts RB2B at B on data privacy posture and C on ecosystem depth, since connector behavior is not documented.
Source: GTM Tech Index, 2026
Common questions
Does Leadfeeder identify people or only companies?
Leadfeeder identifies the company behind a visit, and from Activate upward it adds verified work emails, job titles and direct dials for people at those companies, drawn against a shared monthly credit allowance. RB2B identifies the individual visitor for US traffic and the company elsewhere. The GTM Tech Index grades Leadfeeder A and RB2B B on data privacy posture.
Is Leadfeeder's €79 plan the same as RB2B's $79 plan?
No. Leadfeeder Discover starts at €79 a month on annual billing and identifies companies, with alerts and CRM sync. RB2B Starter is $79 a month with no contract and sends up to 300 named US visitors a month to Slack or Teams, without email addresses or other integrations. The GTM Tech Index grades RB2B A on commercial transparency, for its full volume ladder, and Leadfeeder B, whose credit allowances are shown as tiered rather than numbered.
Which works with HubSpot, Salesforce or Pipedrive?
Leadfeeder syncs accounts and contacts to HubSpot, Salesforce, Pipedrive and Zoho, shows visit history inside the CRM, updates CRM data automatically on Scale, and offers an API and an MCP server. RB2B connects to HubSpot and Salesforce from Pro, alongside Clay, Apollo, Zapier, webhooks and CSV export. The GTM Tech Index grades Leadfeeder B and RB2B C on ecosystem and integration depth.
Where do Leadfeeder and RB2B get their data?
Leadfeeder takes company records from official registers, runs a web crawler over public sources it lists, from company websites and news to job boards and the commercial register, and adds licensed third party data. RB2B uses the identity data of its parent Retention.com, built from US consumers who agreed to share their information for third party marketing. On data licensing and provenance the GTM Tech Index places Leadfeeder at A and RB2B at B.
Can I export my data if I leave Leadfeeder or RB2B?
Leadfeeder exports lists and pushes records to the CRM against credits, with unlimited exports on Scale and an API for programmatic pulls. RB2B offers CSV export and CRM pushes on Pro and Pro+. Neither publishes what happens to visitor history or licensed records after termination. On exit and data portability the GTM Tech Index grades Leadfeeder B and RB2B C.
Related comparisons
Other published head to head assessments involving these vendors or their closest peers. The full set for this category is on the Data & Enrichment page.
RB2B is owned by Retention.com. The company that operated as Dealfront now trades as Leadfeeder. Coverage figures and customer results on both sites are the vendors' own.