Leadibly vs Säljmotorn (2026)
The decision is reach against depth, and the two vendors have made opposite bets. Leadibly goes wide: more than fifty countries and more than ten million businesses indexed, found by querying a named mapping platform's official interface for listings by sector and country, then crawling each business website for the address published there. What a buyer gets is whatever that business chose to put on its own site, in any market Leadibly covers, priced per lead delivered with a verified address at roughly half a euro flat across all three tiers. Säljmotorn goes deep in exactly one market. It covers 1.7 million Swedish companies from the national register with decision maker data embedded, publishes in Swedish, prices in kronor, stores production data in Sweden, and carries the deal from unknown company through sequences and a shared inbox to a needs analysis, a quote and an electronic signature. Neither vendor is competing for the other's buyer. A Swedish team selling into Sweden and a European agency prospecting across a continent are different problems.
- You are prospecting across borders. More than fifty countries and more than ten million businesses are indexed, messages are sent in the recipient's local language, and the interface ships in five languages, against a counterpart built for exactly one national market.
- The bill has to be computable from the page. Three tiers carry real euro figures on both billing periods with the stated annual saving checking against the arithmetic, the unit is defined as leads delivered with a verified email address, and a free trial delivers three verified leads with no card.
- You want the vendor to name who it expects to displace. Leadibly names five specific competitors and publishes a comparison page against each, which turns positioning into something testable rather than decorative.
- You need the deal to finish inside the same system. The flow runs from company search through sequences and a shared inbox to needs analysis, quote and electronic signature with a complete audit log, so nothing is dropped between a prospecting tool and a quoting program.
- You want the model provider named. Säljmotorn states which provider runs its assistant, publishes daily usage caps on it, and names the standard contractual clauses covering the transfer, which together is the most complete artificial intelligence disclosure recorded in this index.
- Every platform relationship should be one the vendor is authorised to hold. Reseller standing with a major cloud provider is verifiable in that provider's partner directory, distribution runs through a named distributor whose regional director is quoted by name, mailboxes connect by delegated authorisation with the vendor stating it never sees the password, and domains register through a named registrar.
Plain facts
| Leadibly | Säljmotorn | |
|---|---|---|
| Primary category | Data & Enrichment | Sales Engagement & Outreach |
| Founded | Not published | Not published |
| Headquarters | Italy | Sweden |
| Website | leadibly.com | saljmotorn.se |
Side by Side
| Axis | L Leadibly |
S Säljmotorn |
|---|---|---|
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AI Capability
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| AI Centrality | ||
| Autonomy and Oversight Model | ||
| AI Disclosure and Model Transparency | ||
| Operational and Outcome Evidence | ||
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Compliance and Risk
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| Outreach Compliance Posture | ||
| Data Privacy Posture | ||
| Data Licensing and Provenance | ||
| Platform Terms Exposure | ||
| AI Safety and Data Stewardship | ||
| Recipient Disclosure and Authenticity | ||
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Integration and Deployment
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| Ecosystem and Integration Depth | ||
| Deployment Model and Data Residency | ||
| Security Certifications and Trust Center | ||
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Commercial and Operational
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| Commercial Transparency | ||
| Exit and Data Portability | ||
| Deliverability and Sending Discipline | ||
| Segment and Market Coverage | ||
The short version of each
Leadibly
Leadibly is a European business lead sourcing and cold outreach platform for agencies, consultants, freelancers and small sales teams, operated by FCO SRL of Italy, which searches business listings by sector and country through a named mapping platform's programmatic interface, crawls each business website to extract contact addresses, and sends drip campaigns through the customer's own mail server. The GTM Tech Index grades it B on segment and market coverage: eight buyer types each carry their own page, coverage is quantified at more than fifty countries and more than ten million businesses indexed, and the vendor names five specific competitors it expects to displace with a comparison page against each, which turns positioning into something testable.
Source: GTM Tech Index, 2026
Säljmotorn
Säljmotorn is a Swedish business to business sales platform carrying a deal from unknown company to signed contract inside one system, built specifically and only for the Swedish market, running from a company search over 1.7 million Swedish businesses through sequences, a shared inbox, needs analysis, quoting and electronic signature. The GTM Tech Index grades it A on AI disclosure and model transparency, the most complete artificial intelligence disclosure it has recorded: the model provider is named outright on a dedicated page, daily usage caps on the assistant are published, and the standard contractual clauses governing the data transfer are named, so a buyer can reason about where their input travels and under what protection before creating an account.
Source: GTM Tech Index, 2026
Common questions
Is Leadibly better than Saljmotorn?
Reach against depth, and neither vendor is competing for the other's buyer. Leadibly indexes more than ten million businesses across more than fifty countries, found through a mapping platform's listings and a crawl of each business website. Säljmotorn covers 1.7 million Swedish companies from the national register and carries the deal all the way to an electronic signature. A Swedish team selling into Sweden and a European agency prospecting across a continent are different problems.
Which one protects deliverability?
Säljmotorn, and the GTM Tech Index grades it A on that axis, the most complete sending discipline it has recorded. Authentication records are configured and verified automatically per sending domain, the whole path is provisioned through named suppliers including registrar, distributor and address verification service, and the vendor answers the question of how to send more by stating that a customer adds warmed inboxes rather than pushing one harder. Leadibly caps sending at one message per minute and holds messages to local business hours, which is real pacing, and publishes no authentication guidance, warmup ramp or complaint threshold.
How much do Leadibly and Saljmotorn cost?
Leadibly publishes the unit and Säljmotorn publishes the prices without it. Leadibly gives three tiers with real euro figures on both billing periods, a defined unit of leads delivered with a verified email address, allowances per tier and a free trial of three verified leads, which the index grades A. Säljmotorn publishes three exact figures in kronor with no minimum commitment and monthly terms, then states that every feature appears in every plan so the tiers differ only in capacity, and publishes no capacity figure anywhere.
Where do the addresses come from?
Both name real sources and they are different kinds. Leadibly names the mapping platform's official programmatic interface for discovery in its privacy policy and describes enrichment plainly as visiting each business website and extracting the address published there, with no resold static database. Säljmotorn states that its business data comes from official Swedish registers covering 1.7 million companies, names its address verification supplier, and includes the data in every plan with no separate charge, while naming the registers as a class rather than individually.
Do either publish security certifications?
Neither has been examined. Säljmotorn describes concrete practices including transport encryption, field level encryption for credentials and tokens and delegated authorisation rather than stored passwords, and the certifications on its page belong to its suppliers rather than to itself. Leadibly publishes one badge advertising transport encryption plus a short paragraph on hashed passwords and access controls, with no certification, trust centre, audit report, penetration test or vulnerability disclosure route located at either.
How does the GTM Tech Index grade Leadibly and Saljmotorn?
Both are graded on the same seventeen capability and compliance axes from public sources, at documented depths of sixteen and seventeen. The GTM Tech Index grades Säljmotorn A on AI disclosure and model transparency, outreach compliance posture, platform terms exposure, deployment model and data residency, and deliverability discipline. Leadibly takes A on commercial transparency, where Säljmotorn holds B, and B on deployment model and data residency, exit and data portability, deliverability discipline and segment coverage, with a D on operational and outcome evidence. The index publishes no composite score and declares no winner.
Related comparisons
Other published head to head assessments involving these vendors or their closest peers. The full set for this category is on the Sales Engagement & Outreach page.
Both products put words in front of a stranger under the customer's own name, and only one of them says what shapes those words. Säljmotorn names the provider running its assistant outright, on a dedicated page, alongside daily usage caps and the standard contractual clauses covering the transfer, which is the most complete disclosure of its kind in this index.
Leadibly makes no model claim at all, and the place where one would sit is left undescribed: campaigns are marketed as personalised and messages are said to be sent in the recipient's local language across more than fifty countries, from an interface offered in five languages, and neither claim is explained. A buyer cannot tell whether localisation is a set of translated templates or generated text, and if generated, by what, hosted where, or with what review.
For a product whose entire output is a message signed by the customer and sent from the customer's own mail server, who actually wrote the words is not a small question. Säljmotorn's disclosure stops short in its own way and the gap belongs beside the credit: no model version is given, so the disclosure does not survive a silent upgrade, no statement describes what content is transmitted, so whether a prospect's details reach the provider or only the user's own text is unanswered, and no retention or training commitment appears from either party.
The shared silence sits at the person level. Leadibly's basis for holding the contact details of people who never interacted with it is stated as publicly available business information, which describes a source rather than a ground. Säljmotorn markets embedded Swedish decision maker data, meaning named individuals in roles, and a company register is not where a sales prospect's working contact details live. Ask each what generates the message, and ask each where the people came from.