SAP Sales Cloud Version 2 added a Custom Instructions field to its AI duplicate check, generally available from 22 September 2026. Admins can enter instructions that help the AI model process duplicate checks, layered on top of the predelivered logic rather than as new rules. It applies to the account, contact, individual customer and lead duplicate checks.
Teams importing leads and contacts can tune how the AI flags duplicates to their own data conventions without building rule sets, which affects CRM data quality and routing.