ActiveCampaign news and product updates

New if steps with multiple branches in the ActiveCampaign Automation Canvas route contacts by field values, tags, list subscription status and segment membership. Each contact takes the first matching branch, or a No Match path. Classic if steps are unchanged.

One routing step replaces stacked conditions or a segment per branch in complex lifecycle automations.

Active Intelligence, ActiveCampaign's AI assistant, can now read and act on the Engage inbox and channel flows. It can search and summarize conversations, set state, assign, label and add notes, and list, inspect, draft or pause flows. Every reply it sends and every flow it activates is shown as a preview and goes through only after the user confirms, and new flows it drafts start paused.

The assistant now works on live customer conversations, with a confirmation step before anything reaches a customer, the control buyers should expect as assistants start replying.

Active Intelligence's Industry Intelligence feature now ends a run without publishing a card when no source is relevant to the customer's market, such as off vertical, off region, listing, directory, pricing or press release pages. ActiveCampaign states that about 55% of generated Industry Intelligence cards were previously failing its quality evaluation because the fallback path published weak cards. Brand monitoring and competitive intelligence are not affected.

Buyers relying on the proactive AI to surface market signals get fewer low quality cards, and the release note discloses a measured failure rate for the prior behavior, which is rare evidence of how the vendor evaluates AI output.

ActiveCampaign shipped two Active Intelligence updates in three days. On 14 September the assistant began preserving a campaign's selected audiences and reusing existing audience IDs without overwriting their definitions, and its approval cards now keep allow and skip decisions across reloads. On 16 September it started choosing brand voice examples by email type and added a dashboard widget for lifetime goal conversions.

The audience change is the one that matters, because an assistant that can rewrite who receives a campaign needs a record of what it was allowed to do. ActiveCampaign documents a gap: a manual save made at the same moment can still be overwritten. The goals widget has no date filter yet, so it is a counter, not a report.