Bombora pricing
Bombora publishes no pricing. It sells its intent data feed by annual subscription, and outside reporting puts a direct feed at around $30,000 a year, with enterprise deployments in six figure budgets. Bombora has not confirmed these figures.
How Bombora pricing works
- Pricing model
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Subscription data feed, quoted annually. Bombora lists no rate, unit of pricing, minimum or contract term. Third party reporting describes pricing as scaling with topic count and monitored domain volume.
The same signal is separately licensed to several larger account based platforms, which embed it in their own products. Many buyers therefore receive the feed indirectly through a third party subscription rather than through a direct contract with Bombora.
- Setup and implementation
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Bombora lists no onboarding, implementation or professional services fee.
The material cost beyond the license is the surrounding stack rather than a Bombora fee. The deliverable is a scored feed rather than an application, so a buyer needs systems to receive, route and act on it. Independent analysis puts that additional tooling at $40,000 to $170,000, depending on what the buyer already runs. Activation through a named marketing cloud or through a platform that licenses the feed may reduce that, at the cost of a separate subscription to the intermediary.
The product is a signal rather than a working tool. Independent analysis estimates that a buyer needs a further $40,000 to $170,000 of surrounding tooling before a sales team can act on the feed, so even a license rate would understate the cost of realizing value.
Much of Bombora's reach is indirect. Several larger account based platforms license the feed and embed it in their own products, so a company may already pay for this signal inside another subscription while being quoted separately for a direct contract. There is no published basis for comparing the two or for asking for credit.
Bombora pricing against its alternatives
Published prices for Bombora and the products closest to it. Each figure is as the vendor publishes it, in its own currency and billing unit.
- BomboraQuote only, with outside estimates from about $30,000 a year
- 6senseQuote only, with outside estimates of $60,000 to $100,000 a year for most deployments
- Common Room$2,500 a month, billed annually (Essential)
- VectorStarter $36,000 a year; Growth $60,000; Scale $96,000; priced by usage
- SherloqStarter €69 a month with a 7 day free trial; Growth €99, Scale €179, Enterprise and agency plans quoted
- What's TrendingFree first scan; Weekly $20 a month; Pro $50 a month
Bombora pricing, answered
How much does Bombora cost?
Bombora does not publish a price. It sells its intent data feed by annual subscription, and outside reporting puts a direct feed at around $30,000 a year, with enterprise deployments in six figure budgets. Bombora has not confirmed these figures.
Does Bombora charge a setup or implementation fee?
Bombora lists no onboarding, implementation or professional services fee.