Navattic vs Storylane (2026)
Pick Navattic when demos have to feed a sales process, and Storylane when a marketing team wants published prices and a wide capture toolkit. Both capture a product's own interface and turn it into a guided demo a prospect explores alone. Navattic builds on HTML capture and adds Launchpad, a sending workflow for reps that delivers interest level demos before and after calls, plus a Salesforce integration that writes engagement to opportunity, lead, contact and account records. Storylane captures screenshots, video or HTML through a Chrome extension, a desktop app or a Figma plugin, and exports a finished demo as a GIF, video, PDF, document or markdown file. Price is where they part most plainly. Storylane prints every self serve rate, from $40 a seat a month on annual billing to $1,200 for ten seats on Premium, while Navattic lists Base and Growth with five and ten seats and no figure. Each also sells an AI agent for website visitors, Navattic Agents priced by conversation volume and Storylane's RepX from $2,000 a month.
- Reps need to send interest level demos before and after calls, with personal intro videos, rep contact cards and alerts when a prospect engages, which Launchpad provides.
- Demo engagement should land on Salesforce opportunity, lead, contact and account records through mapped fields, so pipeline impact shows up in the CRM.
- Demo production across a large team needs request and approval workflows on Growth, with custom permissions and audit logs on Enterprise.
- You want to budget from the page: $40 a seat a month on Starter, $500 for five seats on Growth and $1,200 for ten on Premium, all on annual billing.
- Creators capture screenshots, video or HTML and need exports as GIF, video, PDF or markdown for channels where an interactive demo cannot run.
- A marketer wants Claude or ChatGPT to build, personalize and share demos through the Storylane MCP server from the Starter plan.
This comparison is published by GTM Tech Index, an independent research platform that compares go to market software vendors objectively. Navattic and Storylane are each graded against the same capability taxonomy, from each vendor's own public materials, under the GTM Tech Index verification standard. No vendor pays for placement, and no vendor has reviewed this page. How this evidence is graded
Plain facts
| Navattic | Storylane | |
|---|---|---|
| Primary category | Sales Enablement & Readiness | Sales Enablement & Readiness |
| Founded | Not published | Not published |
| Headquarters | Not published | Not published |
| Website | www.navattic.com | www.storylane.io |
Side by Side
| Axis | N Navattic |
S Storylane |
|---|---|---|
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AI Capability
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| AI Centrality | ||
| Autonomy and Oversight Model | ||
| AI Disclosure and Model Transparency | ||
| Operational and Outcome Evidence | ||
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Compliance and Risk
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| Outreach Compliance Posture | ||
| Data Privacy Posture | ||
| Data Licensing and Provenance | ||
| Platform Terms Exposure | ||
| AI Safety and Data Stewardship | ||
| Recipient Disclosure and Authenticity | ||
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Integration and Deployment
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| Ecosystem and Integration Depth | ||
| Deployment Model and Data Residency | ||
| Security Certifications and Trust Center | ||
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Commercial and Operational
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| Commercial Transparency | ||
| Exit and Data Portability | ||
| Deliverability and Sending Discipline | ||
| Segment and Market Coverage | ||
The short version of each
Navattic
Navattic captures a product's HTML so a demo behaves like the application, and Copilot drafts the first version from captured screens, edits copy and data from a prompt and reviews tone. Launchpad turns those demos into a sales workflow, with interest level demos, personal intro videos and email and Slack alerts, and buyer circle discovery surfaces colleagues a demo was forwarded to. Salesforce receives engagement on opportunities, leads, contacts and accounts through mapped fields, and the MCP server lets AI clients read analytics and build demos inside the workspace. Navattic holds B on operational and outcome evidence in the GTM Tech Index, since its pricing page ties four results, including $10 million in influenced ARR and a 450% rise in trial signups, to named customer case studies. Base and Growth carry five and ten seats with no price shown.
Source: GTM Tech Index, 2026
Storylane
Storylane builds guided demos from screenshots, video or HTML, captured through a Chrome extension, a desktop app or a Figma plugin, and shares them as links, embeds, popups or hubs. An AI editor, voiceovers and video avatars metered at 20 to 250 minutes a month sit across creation, and Account Reveal names viewing companies from Starter up, at 250 a month there and 10,000 on Premium. Salesforce, single sign on and white label demo URLs arrive with Premium, and API access only with Enterprise. The GTM Tech Index grades Storylane B on commercial transparency because Starter at $40 a seat, Growth at $500 for five seats and Premium at $1,200 for ten are printed with their monthly equivalents, while sandbox demos, hubs and presenter seats stay unpriced. Its trust center lists SOC 2, GDPR and ISO 42001.
Source: GTM Tech Index, 2026
Common questions
How much do Navattic and Storylane cost per year?
Storylane prints its rates: Starter is $40 a seat a month on annual billing or $50 monthly, Growth $500 a month for five seats with extra seats at $100, and Premium $1,200 for ten, so a five person team on Growth pays $6,000 a year. Navattic shows no figure for Base, with five seats, or Growth, with ten, and both are billed annually through a sales conversation. Both offer a free plan for one seat and one demo. The GTM Tech Index grades Storylane B and Navattic C on commercial transparency, since Navattic sets out seats, features and avatar minutes for each plan without a price.
Can Navattic or Storylane write demo engagement to Salesforce?
Navattic's Salesforce integration sends engagement to opportunity, lead, contact and account records from the Base plan, through a playbook created on connection with field mapping, and a managed package serves orgs that block external apps. Storylane connects to Salesforce through an integration and app on Premium at $1,200 a month, with HubSpot and Zapier from Starter. Navattic also lists Gong, Salesloft, Outreach, Seismic and Highspot on Growth. The GTM Tech Index grades both B on ecosystem and integration depth; Storylane adds a general API on Enterprise, while Navattic's programmatic route is its MCP server.
Which AI clients can build demos in Navattic and Storylane through MCP?
Storylane's MCP server works with Claude and ChatGPT after an OAuth sign in on Starter and above, with access that mirrors the user's own permissions, and lets them build, personalize, share and measure demos. Navattic's MCP server takes Claude, ChatGPT, Cursor and Codex among other clients, and lets them read analytics, browse and build demos, manage Launchpad share links and query personalization data within one workspace. Navattic adds suggested demos through MCP on Growth. Graded by GTM Tech Index against seventeen capability axes from each vendor's own published materials, verified October 13, 2026. No vendor pays for placement.
Do Navattic and Storylane show which companies viewed a demo?
Both do. Storylane's Account Reveal names the companies behind anonymous views from Starter, capped at 250 a month there, 2,500 on Growth and 10,000 on Premium. Navattic's account identification starts on Base, and Growth adds buyer circle discovery, which surfaces colleagues a demo was forwarded to. Neither names the data provider behind the match or publishes a way for an identified company to opt out. The GTM Tech Index grades both C on recipient disclosure and authenticity, since neither says whether viewers learn they were identified or that a presenter is synthetic.
How do Navattic and Storylane handle security reviews?
Navattic's trust center lists SOC 2 and GDPR and releases its SOC 2 Type II report, security policies and a penetration test on request; its security page adds TLS 1.3, application level encryption for sensitive fields and backups every few hours to daily. Storylane's trust center lists SOC 2, GDPR and ISO 42001, with policies and documents on request, and its subprocessors include AWS. Navattic puts SSO and directory sync on Growth, and Storylane puts SAML SSO on Premium. Both hold B on security certifications in the GTM Tech Index.
Related comparisons
Other published head to head assessments involving these vendors or their closest peers. The full set for this category is on the Sales Enablement & Readiness page.
Neither vendor says whether a viewer is told that an AI avatar or a cloned voice is presenting, and both resolve anonymous viewers to their employers, Navattic through account identification and Storylane through Account Reveal, without naming the data provider behind the match. Both sell agents that talk directly with website visitors, and neither publishes what an agent may claim about a product or when it hands a conversation to a person. Navattic's subprocessor list names OpenAI for its AI features, and Storylane's trust center lists an ISO 42001 certification for AI management.