HubSpot's August 2026 developer rollup introduced updates to CRM workflows, including the ability to preserve active workflow enrollments when primary records are merged. The release also adds app object support to association workflow actions, allowing automations to reference third party app data.
Sales operations teams can now merge duplicate contact or company records without accidentally dropping prospects from active automated outreach or internal routing workflows. The expanded app object support also allows revenue teams to build more sophisticated automations that trigger based on integrated third party data.